— Rad Tollett, VP Senior Strategic Planner The Martin Agency
The term “RVA” has been around since the early 80’s and was a slang term used by hardcore/metal kids back then. To say “RVA”, “Fist City”, or “Cap City” meant we were speaking the same language and lived the tough street life that ruled downtown Richmond. As time went on, it was picked up by others and by the 90’s it was a moniker of pride for the hardened locals that stayed in our city as it became known for its high crime rate and ineffective government.
Fast forward to 2005, when we started our little magazine with the help of a new generation of artists and activists that found themselves here because of a renewed optimism and expanding VCU campus - more people were starting projects and there was a need for them to have a voice, a rally point and platform. The title “RVA” was a natural choice for our publication and community to grow around. A nod to the ideas that came before and a starting point for a new Richmond built around positivity and creativity.
Its been 5 years since we published our first issue. We have grown as a magazine into a media company and the term “RVA” is everywhere. The title and magazine have become synonymous with youth culture and progressive ideas in a new Richmond.
RVA is a magazine that communicates the music and art trends of Richmond, VA and surrounding areas to our loyal readership. Our goal is to spotlight not only Richmond’s thriving culture but the region in a quarterly 10 x 13 full size, full color, book quality, FREE format.
Since our first issue in 2005, our award winning design and smart editorial has created a strong brand that has become an instituion for the creative and young professional.
Our readers are clearly changing things for the better, and we are here to connect the community through our beautiful print publication, RVA social network and RVAmag.com.