rvamag: If you only watch one RVA TV video in your life, watch this one. RVA TV: Best Friends Day The Movie - Part I t.co #rv
—01:12pm Sep 2nd
Our distribution strategy puts us in "breathing spaces" - coffee shops, boutique retail/fashion outlets, neighborhood bars and restaurants that participate in the progressive nightlife and culture of Richmond. The print edition of the magazine is augmented by an additional 22,000 downloads of our electronic version. The online version contains the entire magazine, including ads.
Our readers are not a lock-stepped army of conformists, marching under the same flag, but they do share some common characteristics. They're curious, always searching for the unique, the unexpected. They strive for new experiences and broadened horizons. They span many age demographics but more than likely are experiencing a post-graduate "discovery" phase. They are choosing their long-term careers, defining their styles, honing their appreciation of art and music and laying foundations for their identities. They're thinkers, writers, musicians, artists and community oriented individualists. Their concerns tend to focus on what's next, scouting burgeoning trends in media, fashion and culture. They are the bloggers, the promoters and the virus in your marketing.