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TOMS Latest Venture, "Easy On The Eyes"

Posted by: – Jun 07, 2011

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TOMS Shoes, formed in 2006 by Texas entrepreneur Blake Mycoskie, is a shoe company with a humanitarian mission. For every pair of their shoes purchased, they donate a pair of shoes to a child in need of footwear. Today, though, they moved beyond footwear and into a new way to help those in need through their One For One initiative. NEED Supply was one of 32 locations in the United States that received a mystery capsule that would be opened simultaneously with the other 31 capsules scattered throughout the country. The opening took place at 1:30 PM ET today, and you can watch the video of the live reveal at TOMS headquarters below:

Smelling of freshly lathered suntan lotion, NEED Supply was an ideal spot to bring out a surprising amount of TOMS fans as well as regular customers. Everyone was on hand for the launch of TOMS new Eyewear line. With several styles of sunglasses for both men and women, TOMS new product line will benefit those with vision impairments in Nepal, Tibet, and Cambodia. TOMS is working with the Seva Foundation to provide prescription glasses, eye surgery, and other benefits for those in need. Check out the new TOMS Eyewear line for yourself at NEED Supply starting today, and help out the less fortunate.

Bryan Woodland

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