Jeff Tolefson, a VCU Brandcenter grad student, is doing his semester project for the good folks at Legend Brewing Company, and they need some input from you
Jeff Tolefson, a VCU Brandcenter grad student, is doing his semester project for the good folks at Legend Brewing Company, and they need some input from you.
Richmond’s ever expanding craft beer market is making things interesting to say the least, and Tolefson hopes his project will help guide the Richmond staple into the future.
“My goal is to gain insights on why millennials prefer other local craft beers over Legend and how Legend can gain traction,” said Tolefson in an email.
But the survey isn’t just about beer – it’s about the city itself. Tolefson said he hopes to find out why people love RVA so much and how connected they are with the city itself and how this love relates to local craft brews.
