A first look at the #RVANYE Browns Island ball drop device

by | Dec 29, 2014 | POLITICS

There’s a massive, brand-new device being produced piece by piece in New Castle, DE, and it’s making it’s way down to RVA for the Brown’s Island’s inaugural New Years Eve celebration.


There’s a massive, brand-new device being produced piece by piece in New Castle, DE, and it’s making it’s way down to RVA for the Brown’s Island’s inaugural New Years Eve celebration.

“We built some of the critical parts of it in our shop… but it’s never been put together before,” said Andy Rougvie from Light Action Productions, the company building the main attraction at the 2015 #RVANYE celebration. “It’s new and cool and exciting.”

Rougvie shared a few details about the 50 foot tower which hopes to attract as many as 15 thousand spectators to downtown RVA on December 31st.

Two LED screens, one at the top and one at the middle, are attached to the tower. The top screen is a square, and the bottom is a circle.

At midnight, the two will move and change places. Lighting and smoke effects will accompany the move, as will other surprises which Rougvie said are still a secret.

Rougvie said this couldn’t compare to any of his company’s past projects. “It’s copying the NYE Ball in NYC, but it’s different,” he said. “No one’s really done this to this scale before. It’s a new adventure.”

Rougvie and friends started working on the concept back in June, and he said the project hopes to bring something totally unique to celebrate the holiday in RVA.

It’s going to take about 10 hours to erect the monument to 2015, and Rougvie and friends will be making the trip and start assembling the tower tomorrow.

Expect some exciting video graphics, the company of plenty of new friends, and one awesome NYE you’ll never forget this Wednesday night.

RVANYE 2015 is free and open to the 18+ public, you can pick up VIP passes here.

NYE SWIZZY -30 SLATED from RVA Magazine on Vimeo.

Brad Kutner

Brad Kutner




more in politics

Rent Control Measures Fail to Progress in Legislative Session

Anti Rent Gouging Bills to Cap Rent Increases Don’t Advance This Session State lawmakers did not advance legislation this session that aimed to slow rising rent prices, although affordable housing remains a big concern for constituents.  Two proposed bills would have...

Direct Artist Funding! Virginia Creatives Want House Bill 642

Virginia has, in recent years, begun supporting a variety of incentive programs and tax breaks for creative individuals and endeavors inside the Commonwealth. Notably, up to this point, are the film incentives with guidelines established by The Virginia Department of...

Gun Laws Hogg the Limelight

Correction: In an email from the communication director for the Virginia Attorney General said that, “Ceasefire Virginia and all of its' marketing, including the TV ads, is being paid for with criminal asset forfeiture funds - no tax dollars are being spent.” In a...

New Amphitheater Threatens Riverfront’s Environment

Original post made on July 17, 2022 by Scott Burger of Oregon Hill News and reposted here with permission. For updated information on the Richmond Riverfront Amphitheater, we wrote about it HERE and HERE When I moved to Richmond in the early nineties, it was a much...

Guns, Gambling, Vaccines & More: MLK Day in Richmond

Martin Luther King Day at the Virginia Capitol featured groups lobbying to get the attention of elected officials about their various causes. The Virginia Citizen Defense League holds their annual event with hundreds of their members showing up. The VCDL is...

Pin It on Pinterest