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Driveway drag shows are showcasing Richmond’s drag queens in a whole new light.

Every business has struggled to adapt to the new normal since the start of the COVID-19 pandemic. It has been no small feat for the businesses, restaurants, and entertainment venues of Richmond; from breweries to retail shops and everything in between, everybody is having to do their part to be safe and get creative when it comes to keeping the doors open, and Richmond’s drag queens are no exception.

Triple X Divas, the drag group that brings their nightlife show to Babes of Carytown each week, have had to think on their toes in order to continue entertaining the public. Instead of dancing for their patrons at 10 PM on Thursday nights, they’ve been forced to cancel shows and stay at home. But that didn’t stop them from wanting to bring a little bit of fierceness to the Richmond city area. Unlike restaurants and stores, which can still do takeaway and ordering online, the drag community has to get a little extra creative to continue doing business.

For Michelle Livigne, stopping drag shows didn’t seem like an option. She and her friends had to either come up with an alternative to their usual nightclub drag shows, or sit at home for months. Livigne, who started her drag queen journey over 12 years ago and is currently the director of entertainment for Triple X Divas, played around with the idea of a drag show that’s brought to the customer, instead of the customer coming to them.

“I was like, what if drag queens get together and get in a van on weekends and we go around to people’s houses and just start getting traction?” she said. “Like, we should totally do that.” While Livigne thought the idea would be a good one, she didn’t know the impact it would have until she quickly created a flyer and posted it on her Facebook page.

*The flyer. Image via Driveway Drag Show/Facebook*

“It was like, 4:30 on a Wednesday when I posted this,” she said. “By nine o’clock that night, so many people had commented, and took it so seriously. It was a wild 24 hours — I had booked my first show and then from there, in 72 hours I had like 40 homes booked.” By a week later, she had booked over a hundred homes for one of the first Driveway Drag Shows.

The opportunity to bring shows to those sitting at home gives people a chance to get outside and take a break from their screens for some fresh air and live entertainment. Meanwhile, for Livigne and friends, bringing the show to the public is a lot of work — with no pre-built stage or lighting available, that means taking the equipment with them to set up in all sizes of driveways. But they don’t have a problem with doing a little extra work.

“In a nutshell, we pull up with a curtain, do two numbers, [and] take a picture,” said Livigne. “As soon as the curtain goes up, as we’re putting the final pieces together, we text them a message that says we’re ready. They’re coming outside within ten seconds, so we need the music ready for when they get out the door. The first thing they hear is the music and see the rainbow curtain.”

At that point, the show is on. “I have a speaker with a microphone now, so I go, ‘How are you today? Thank you so much for being in your own driveway, I know you traveled a long distance to be here,’” Livigne explained.

Having their own traveling driveway drag show has proved to be much different from the bar scene and nightlife the queens are so used to. Livigne notices a lot of differences when working with the public out of her usual element.

“That moment of meeting all of the people [at the bar] — you can go from not really feeling it and in a bad mood, but if you go out and you hit the stage, people are just hyping you up,” she said. But for driveway drag shows, “all that goes out the window. You don’t really have any ‘feeding-off’ moments. You have to really go off your gut. You have to keep telling yourself, ‘You’re doing great, they’re loving this performance.’ If you see them smiling, then everything’s fine.”

Livigne also notes the really great things she has seen since doing the driveway shows. “There’s been some really, really great moments that I would have never had if I didn’t go to people’s homes,” she said. “Now I have the opportunity to have a full conversation with them. I think it’s more rewarding to do driveway shows than bar shows. I have patrons I would have never had, I met people I never would have met.”

Changing from the typical drag show routine in bars and nightclubs has posed some challenges, and drag queens must adapt their routines to keep people safe. While a normal show in a bar might include taking tips from patrons’ hands, the queens must exclude that kind of interaction from their performances.

“We can’t take tips and goof around like we do sometimes,” Livigne said. “So you have to think on your feet a little bit more, be more theatrical.”

While Triple X Divas has changed their routine exponentially to cater to those wanting a show in their driveway, that’s far from the only thing the drag community is doing to change and adapt in uncertain times.

“[Drag queens] are really having to push themselves to just be cooler, more unique and interesting. They’re adding elements to their craft and just constantly adapting,” Livigne said. “We have some entertainers who are making music videos. Some girls started a Patreon and are putting out videos monthly. I did the ‘Drag Queen Story Corner’ on YouTube, so children had something to get into. People are having the opportunity to get to know us as people. We’re getting a lot more interactive with our social media.”

Although the pandemic has truly been a nightmare for everyone, Livigne has seen some positive impacts from the driveway drag shows that might not have been possible otherwise.

“I think the best things have been from the parents of children,” she said. “I met this family out in Mechanicsville, they have a transgender daughter that transititioned in the third grade. When we pull up, she was so decked out and her eyes were so big. She had a fun lipstick on, and a wig on — she was so freaking ready for the show. That little girl made me realize how strong and powerful I am. Her parents sent me a text message that said ‘thank you’ afterwards. Those little text messages are the ones that have the most impact.”

So far, Livigne has booked 118 homes, and the action isn’t slowing down yet. For the drag queens involved, the community support they’ve received has had a very positive aspect. And if they keep getting bookings, Livigne will keep doing shows, regardless of how hot the weather gets.

“I don’t care if it’s 87 degrees and I’m sweating. I want to go give them a great show.”

Top Photo via Driveway Drag Show/Facebook

Local drag performer Chicki Parm focuses on the funny, hosting a monthly comedy show in Richmond between tours across the country.

Chase Keech has turned his love of drag and comedy into a full-time career performing as Richmond’s drag star Chicki Parm.

“I would have never guessed I’d get to be a full-time drag queen. My wildest dreams have already been shattered with drag,” Keech said. “I used to do drag goals for every drag birthday. I used to write out fifteen to twenty quantifiable goals, but I don’t even do that anymore. I would break them beyond my wildest dreams.”

Keech was introduced to the world of drag in 2014 after meeting a drag queen at a house party. A natural-born performer, he was immediately drawn to drag.

“It was so new to me. From there, I binged RuPaul’s Drag Race and I saw that there was a real lack in the Richmond scene of the kind of drag queen that I was always drawn to — which is a comedian, a comedy queen,” Keech said, “I saw a path for myself, started drag, and became the comedy queen of Richmond.”

Keech had been working in IT at the DMV at the time, and he balanced his two worlds for over three years while he worked all day and performed all night. As Keech’s popularity rose and the bookings became more frequent, however, doing both was no longer an option. In November of 2018, Keech made the decision to quit his day job and to fully pursue his dreams of performing, turning his passion into a thriving career.

“With drag, it’s only as much of a business as you make it. If you’re just doing gigs and not thinking about the bigger picture of what you’re doing, you’re not really trying to profit, then you don’t see much of a profit. Very early on into starting drag, I knew that’s what I wanted to do: do it for work,” Keech said. “I just have to be very business savvy with it all. You have to be very strategic; you can’t say yes to everything all the time. I have to be picky about what I do on the weekends because those are my big money-making days. And then I have merch — I’m able to sell a patron something besides my performance. You really have to go about it with a business mindset.”

That ambition is what’s taking Keech all over the country as he travels state-to-state hosting and performing, as well as hosting multiple shows all over Richmond. He hosts Quenched Wednesdays every week at Thirsty’s RVA, as well as his own monthly show at Fallout, Extra Cheese, which features both drag performers and stand-up comedians.

Keech pitched the idea for Extra Cheese when he was in the cast at Fallout’s Wicked Wednesdays shows as a drag stand-up comedian. This August 12^th will be the third anniversary of the show, which falls on Keech’s 25^th birthday.

“It’s really nice to be able to have a show dedicated to the art forms I love, and dedicated to me being silly on the mic. My single favorite thing about drag is being on the mic and just killing a joke. That is better than performing or anything to me,” Keech said. “I always tell myself that my job is to be a comedian, and drag is the avenue through which I do my job. Drag is how I do my comedy.”

Keech’s comedic chops are a huge part of the Chicki Parm persona, as well as his defined aesthetic.

“I have tried very hard to create a brand, a color palette,” Keech said. “I want you to be able to look at me and say, oh, that’s a very ‘Chicki’ look.”

When creating a look, Keech often draws on themes of futurism mixed with classic drag elements, like outrageous curves and head-to-toe rhinestones, all inside the strict color scheme Keech has set for himself.

“I only wear three colors of hair: baby pink, platinum blonde, and silver. I only wear orange, blue, pink, black, and red,” Keech said. “I try to be consistent.”

Among his influences are Bob The Drag Queen, the season 8 winner of RuPaul’s Drag Race, and Nicki Minaj — whom Keech cites as his “problematic fave.”

His love of Nicki Minaj is what landed him with the drag name Chicki Parm, a name that has received lots of attention recently after Trixie Mattel of RuPaul’s Drag Race fame shouted out the fun and campy name.

“Chicki came from my boy name, Chase, plus Nicki Minaj. So I sat on Chicki for a while and then one day I was watching Parks & Rec and there’s a bit where Aziz Ansari calls Chicken Parmesan ‘Chicki Chicki Parm Parm.’ I just thought, ‘ohmygod that’s me,’” Keech said, “And there’s so much I can do with it; Extra Cheese, and my merch with the spaghetti demons. I can do Italian-inspired numbers. I love my schtick. And so does Trixie, I guess.”

The name Chicki Parm completes the strong branding that Keech has always aimed for in his drag career.

“I think I’m unique in that I knew what I wanted to be, coming in to drag. I have a lot of people tell me, ‘I saw what you were doing early on and it’s been cool to see you polish it up.’ Even my colors, I knew early on,” Keech said. “It’s been such a cool journey, being able to develop that and grow with that. I really think it’s important, if you want to make it, to have a brand. People are weirded out by that word, or don’t understand, but it’s really so important to know who you are.”

Keech’s performance style as Chicki is engaging, hilarious, and intentionally individual. He keeps an audience on their toes and playing along, even promising to scream in your face if you tip higher than a one-dollar bill — much to the delight of everyone watching. The Chicki Parm persona is defined and marketed, but never disingenuous, and always a great time.

Chicki Parm is quickly becoming one of the biggest names in the Richmond drag scene, and Keech shows no signs of stopping.

All Photos courtesy Chicki Parm