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Humble, A Street Artist

S. Preston Duncan | March 12, 2020

Topics: Chris Tsui, fashion designers, Fat Dragon, Foo Dog, Giovanna Cordero, Humble, Lamplighter, modeling, Modelogic, muralists, Navid Rahman, Need Supply Co., RVA 39, RVA Threads, street art, Studio Two Three, Totokaelo, Veilance

RVA Magazine #39 is on the streets now! In this article from its pages, Humble, Richmond’s longtime muralist, clothing designer, and model, reflects on his journey from starving artist to modeling for professional shoots in the desert.

Listen to the Radio RVA Podcast Interview with Humble here.

Humbleness isn’t exactly a native concept in the fashion world. In the popular mythos of the “Starving Artist,” there’s rarely a tenement devoted to bedless clothing designers sleeping on a pile of blankets and ambition. But then, Richmond’s Kyle Harrell — better known as Humble — doesn’t quite fit in the glossy fashion box hawked by Hollywood scripts and reality television. 

That’s partially because Humble is a catalyst of artistic vision. Muralist, model, clothing designer, and event coordinator, he takes creativity as an articulation of Creative Class culture. He brings disparate sources of inspiration together into an identifiable expression of experience and taste. But the Virginia Beach native didn’t grow up on aerosol dreams or lofty runway aspirations. 

“The goal was to go to VCU, because I wanted to be an engineer. As soon as I got here, though, the culture was crazy. So I thought, ‘Fuck engineering. I don’t wanna do that,’” he said. “I started [studying] psychology and religious studies. I’ve been in Richmond for 11 years now, I fell in love with this city. We were hosting a lot of events, so I kind of got stuck here. ‘Stuck,’ not in a bad way — I just love this city so damn much.” 

Image via thisisnothumble.com

It wasn’t just Richmond’s underground music and art scene that kept him here, but the culturally-inclusive environment that encouraged Humble to carve out a name for himself by way of social immersion. 

Humble says his interest in art came about in a Van Gogh and Spirituality course at VCU. And it wasn’t so much the coursework as boredom; one day he started drawing portraits of his classmates. By the time he graduated, he found his priorities shifting. 

“Eventually that became obsessive. Around that time, I was married,” he said. “I had been playing around with the idea with her, that I wanted to make art. And she said, ‘You’re too smart to make art. You could do something better.’” 

The two had a falling out, and Humble spent 12 hours a day in the VCU library, pulling down books and drawing everything he could get his hands on. He also found himself divorced and living in Section 8 housing.

“Art was the only thing I had that was inspiring me to get up and do something,” he said. “It was a pretty depressive point in my life. It was tough, but it was for the better.”

Image via thisisnothumble.com

Around that time, Humble found commiseration and mentorship in Navid Rahman, an illustrator and muralist willing to share in poverty and inspiration. He moved into Humble’s apartment, where the two slept on the floor and practiced drawing. 

“That moment in time was definitely pivotal. Navid had just gotten out of a relationship. He was an artist as well,” Humble said. “In fact, I call him my master. He took me under his wing. So [he lived with me] free of charge… We’d wake up every day and just draw. He taught me a lot. He [wasn’t afraid to] say, ‘Yo, that looks like shit. Do it again.’ He’s definitely one of my best friends.”

Humble began to reconstruct himself from rock bottom. He emerged from a landscape of broken relationships and bank accounts, as a designer with credible life experience and a compelling narrative arc. None of this would have happened without Rahman, who brought him in on a mural project for the Lamplighter on Addison. The two spent the better part of a week pulling all-nighters while putting the piece up in the bathroom.

“I would work a double at Alamo, drive across that damn Leigh Street Bridge, and we’d stay up until 6 or 7am, then I’d go back to work,” Humble said. “It was all his art direction and style. I was laying down lines, but that sparked something. It lived in the space.” 

That project was what made Humble decide to take his work in a larger direction. Together with Rahman, he strived to find more work and create a portfolio as a foundation for their careers.

“From there, I started reaching out to mad people. At the time, I didn’t know how to paint. I had never played with color,” he said. “We were doing black and white stuff, and that’s when I switched to painting. I met up with Chris Tsui, who owns Fat Dragon and Foo Dog. He set us up on our next piece, which ended up being huge.”

Up to this point, Humble had never touched spray paint. He and Rahman mapped out a mural spanning the side of the Fat Dragon building, and improvised their vision for it. They completed it with little more than a mental image and an electric lift. 

“We didn’t really know what we were doing at the time. Chris was cool about it, too,” Humble said. “We did a giant anime dragon on that wall. It’s different, and not a lot of people are into that. From there, our next gig was Foo Dog. We did the patio; the giant anime girl with chopsticks and the dragon coming out. That was the start of it — so our street art and painting, in general, has gone about five years strong.” 

Image via thisisnothumble.com

It was during this formative whirlwind of creative development that Humble began designing and manufacturing clothes, on an almost-literal shoestring budget. His target demographic consisted of the Richmond skate and music scene denizens who attended his parties. He saw it as a way to make money from his art and promote his work. 

“Learning how to screen print, I started out in the bathroom at my house, exposing [prints] in the sun. It was chaos,” Humble said. “From there, I worked with RVA Threads, who had a screen printing studio in his basement. He took me under his wing and showed me how to do everything.”

When Humble went to Studio Two Three to start making clothing, the time came to find a name for his clothing brand. He still remembers the conversation with Rahman that would eventually define the company.

“Navid said, ‘You should call it Humble. People call you humble about the fact that you’re doing this, but you’re doing it low key. You’ve got talent, but you don’t really flash it.’”

While he was selling shirts at house shows, an underground fashion scene began to emerge. Separate from the institutional culture at VCU, these DIY designers developed a collaborative environment that led to an unforeseen shift in Humble’s trajectory. 

“At Studio Two Three, that’s when my homie Chase Beasley (of Crud City) was kicking around. He was just starting up art as well; I was teaching him how to screen print. Earl Mack with Chilalay was in the studio. So we’re buzzing around, sharing ideas. We were doing underground fashion shows, building these runways,” Humble said. “It was crazy how much people were willing to put these things together. We had no idea what we were doing, because none of us were part of the school. Our fashion shows were ridiculous — but people showed up, and then we partied our asses off. That energy, now that I think back on it, was very, very alive. There was always something to do every weekend, and it had something to do with art, music, fashion. We were doing a lot, especially for that community at the time.”

During those early days at Studio Two Three, Humble’s interest in fashion deepened — until, as fate would have it, an opportunity presented itself at Lamplighter. 

“I was sitting outside smoking a cigarette, and this blonde girl came up to me and said, ‘Hey, do you live in Richmond? You’ve got a good look. I would love for you to come by the studio and take some test shots.’” 

Image via thisisnothumble.com

Having never thought of himself as a model, he agreed to pose for a shoot to generate income. Without even knowing the photographer’s name, he eventually learned that the gig was for Richmond’s own Need Supply Co.

“I was nervous. I’m a humble dude, I don’t see myself in front of the camera. I still don’t,” he said. “It’s still always weird to me… But I went, and they started booking me all the time. They were flying photographers from L.A. to shoot me here in Richmond. And they were paying me out the ass.” 

While modeling for Need Supply Co.’s lookbooks, Humble connected with modeling agent Giovanna Cordero, who transferred to the agency Modelogic shortly after. The two kept in touch when the Need Supply Co. shoots died down.

“I focused on my art career for a while, then Gio hit me back up to say, ‘Hey, I’ve got this gig I think you’re perfect for.’ Ends up being Totokaelo. Super high fashion stuff,” he said. “I’ve been working with them for a couple years now, and they’re incredible. Eventually Modelogic got privy, so I got signed. I’ve been doing gigs in Baltimore, New York, down here. The money is insane. It’s what’s kept me in there — it’s given me a look at the fashion industry that I wouldn’t have had access to otherwise. Seeing how things work, how to do photoshoots, garment instruction, what you can really do with fashion. It’s limitless.” 

A few months later, a small company reached out over Instagram. They turned out to be Veilance, a subsidiary of the Canadian high-end outdoor clothing and sporting goods company, Arc’teryx. 

“My agent calls me and she says, ‘Hey, they want to fly you out to Utah, pay for everything, pay you 4k per diem. You’ll be out there for four days.’ It was insane,” he said. “The first time I’ve ever been flown out anywhere for something like that, and we had private chefs catering for us.” 

The shoot was staged in the middle of the desert, “where NASA tests land rovers for Mars,” Humble said. He was the only American there.

“There was a guy from Russia, an incredible model-looking dude. I thought, ‘What the hell am I doing here?’ There was a famous photographer from France that shoots futuristic technology stuff, and the whole crew is from Canada where Arc’teryx is based,” Humble said. “The hairdresser is good friends with Kanye. We’re all sitting around this table in the middle of the desert, sharing stories, and I’m just starstruck. I had taken a step away from clothing, especially creating, and over the past couple years I’ve been coming back into it through modeling, being re-inspired.” 

Image via thisisnothumble.com

True to his name, none of this has gone to his head. Humble’s plan now is to continue working with his community in mutually supportive, innovative ways; figuring out upon what great walls — both physical and allegorical — they may together make their mark. 

“I see it metaphorically as walking through the dark with a candle,” he said. “You are the light. You don’t know where you’re going. You might be blazing the way, but mostly it’s a crapshoot, because there are no answers to any of this. There’s no methodology that will make you successful. Just keep working, keep your head down, keep producing dope shit, and help your homies as much as you can. Help everyone as much as you can. I think that’s a really big thing, working together in the scene.” 

Top Photo via Humble/Instagram

Bursting at the Seams, Need Supply Co. Makes Move to Scott’s Addition

Saffeya Ahmed | September 13, 2018

Topics: Carytown, fashion, Need Supply Co., RVA fashion, Scott's Addition

Well-loved Carytown staple Need Supply Co. is expanding its footprint in Richmond, moving its headquarters to a much larger spot in the bustling Scott’s Addition neighborhood.

While the store’s longtime Carytown retail location at 3100 W. Cary St. will remain open, the headquarters shift is a response to the company’s substantial growth in recent years.

Image may contain: 1 person, standing and shoes

“Richmond has an amazing and ever-growing creative community that has been important to our growth over the years,” said Nora Morris, Need Supply Co. special projects manager. “As our business expands, we look forward to continuing to welcome more of those innovators, creators, developers, disruptors and strategic thinkers into each department within the company.”

The esteemed apparel company opened its doors in Richmond back in 1996, selling nothing but vintage Levi’s. Since the launch of its online store in 2008, Need Supply Co. has transformed into a global e-commerce business, offering a variety of clothing, accessories, and home goods for men and women.

While the fashion company is expanding in Richmond, it isn’t the first time its experienced a growth spurt. The company has also expanded with locations in Los Angeles and New York.

The 20,700 square-foot space in Scott’s Addition is located in the former Evatran Group Inc. office, a manufacturer of wireless charging stations for electric motor vehicles, within the HandCraft Cleaners Building at 3301 W. Moore St.

Need Supply’s new spot will allow for more office space and a photo studio, which are being moved from a smaller spot in the neighborhood.

“Although we’ve outgrown our existing Scott’s Addition [office] location, we’re looking forward to continuing to be part of the evolution and revitalization of this neighborhood,” said Christopher Bossola, CEO of Need Supply Co.

Tripling the size of its previous headquarters above its flagship retail shop in Carytown, Need Supply Co. will use the new location to satisfy the company’s increased staff and existing e-commerce photo studio. Finding property large enough to meet Need Supply Co.’s demand for space, however, was not an easy task.

“We had some unusual requirements, such as finding traditional ‘Class A’ office space alongside unfinished warehouse-type space for our photo studio,” Morris said. “The property search, which led us around the city and into surrounding counties, was extensive.”

While the company expands its office and studio teams — including its operations, information technology, human resources, customer service, and photography —  the retail operations will not change.

“The relocation was imperative to accommodate additional, planned growth over the next few years,” Bossola said. “While also providing more modern and collaborative workspaces, lounge areas and a substantially larger photo studio for our current teams.”

Need Supply Co. plans to have the new headquarters up and running by the fall.

 

Building a Bigger Catwalk: Rudy Lopez Brings His Vision to Richmond’s Fashion Scene

Megan Wilson | August 17, 2018

Topics: Broad Street Arts District, fashion, Fashion Merchandising, Henry, Need Supply Co., Organization for Returning Fashion Interest, Parsons School of Design, Rudy Lopez, RVA fashion, rva streetwear, streetwear, vcu, vcu fashion, VCUarts

During his first year as a professor at Virginia Commonwealth University, Rudy Lopez helped orchestrate the largest end-of-year showcase the fashion department has ever seen, held at the Main Street Train Shed. This is a dramatic achievement for Lopez, who, even a year ago, thought working as a professor at VCU was far from likely. After years of failed starts and stints in retail to pay the bills, he’s at the forefront of campus fashion, and branching out city-wide.

This article originally appeared in RVA #33 Summer 2018, you can check out the issue here, or pick it up around Richmond now. 

Lopez, originally from the Philippines, grew up in a family of achievers. His father was a doctor, his sister a financial executive; another sister went into the arts and became a sculptor. He came of age during the 1990s East Coast skateboarding scene. Although he loved to draw from his earliest years, he really explored his creative side while playing in bands and traveling to hardcore punk shows in DC. When it came to a career, he wasn’t sure where his many interests and energy would lead.

Lopez took his first shot at college at George Mason University, where he quickly partied his way to academic probation. The summer after his first year, while talking about his future, a friend asked if he could see himself drawing more. Lopez immediately thought, “Yes, of course.” He researched art schools and sent in five drawings to VCU; his journey through art school started that fall, in 1998.

The words of Dean Richard Toscan during orientation shaped him in ways that probably weren’t expected — he still remembers them today: “If you think you are the hot-shot artist in [your] high school, look around; you’re one of 500.”

“I felt way over my head,” Lopez said. “I wasn’t that artist.” Self-fulfilling or not, his prophecy turned out to be right — but something good still came of his struggles through the school’s foundation classes, which he called “art bootcamp.” The summer after that first year, Lopez received an invitation to help out with a fashion show in New York, hosted by Organization for Returning Fashion Interest (ORFI).

“They needed help putting on the fashion show, filling out model sheets, organizing garments, sending invitations; the grunt work,” Lopez said. He hopped a train to New York, where he went 48 hours without any sleep.

“I was surrounded by creatives,” he said. “I felt this overwhelming wave of passion.”

Photo By: @rudyhlopez

When he returned to VCU, he turned to the fashion department to merge his newfound interest with his desire to be creative. He pursued the Fashion Merchandising track, thinking he could study design later if he wanted. Future internships led him to new contacts in New York and revelations about his career path. After graduation, Lopez attended Parsons School of Design, where he studied fashion graphic design.

From Parsons, he worked his way back to Richmond’s Need Supply Co., where he worked as a store manager before opening Henry, a streetwear shop on Broad Street, in 2006. Although the store earned acclaim, and is seen as the foundation for the current streetwear scene in the Broad Street Arts District, it didn’t survive the economic downturn, closing in 2008.

Lopez was discouraged. “It got to a point where I hated the Richmond fashion scene,” he said. He and his wife decided it was time for a break from the city, returning to Lopez’s native Philippines for about five months. However, he came back for a position at VCU, as a manager at the campus technology store.

While there, an assistant professorship opened up at the Fashion Department in VCU. “They asked me to interview,” Lopez said, and he went for it, despite thinking it was a long shot. Fortunately, he got the job, and said he couldn’t be happier with the work, especially mentoring students like himself who struggle to find their passion.

“I love it — teaching, guiding, and mentoring,” Lopez said. “Looking back at my own path, I always liked giving younger, up-and-coming people advice. I loved helping them and giving them whatever I could.”

He described the team as “a great blend of analytical and creative backgrounds,” looking to “create well-rounded people who can think in a variety of ways.”

Enter Lopez. He hopes to encourage an increasing level of collaboration among departments in the school and with businesses in the community. He says the community is ready for it. “Everyone says, ‘I don’t follow fashion,’ but every single person is dressed,” he said. “You’re part of the cycle.”

During the end-of-year fashion showcase, Lopez invited friends to create music, bringing the community to the campus. Joe Davenport, who performs as DJ Bobby La Beat, laid out live beats.

It’s just a first, small step toward his goal of uniting different communities. “Collaboration this year is not as extensive as I would like,” he said. “When you look at the production of a fashion show, there are so many elements: we have music we need to curate, the Department of Theater could create backdrops for the fashion show, there’s opportunity to work more closely with the designers as they create their collections.”

The physical impact of his presence could be seen in the innovative runway design for the 2018 showcase. The venue selection gave students space to create a runway that welcomed three times as many guests compared to previous years. Compared to a typical 70-foot runway, Lopez said, this year’s runway snaked through the train shed for nearly 500 feet.

“People were caught off guard when I said the fashion show could be bigger,” Lopez said, about an event that was already dramatically larger than prior ones. “It could be bigger not even in terms of people, but to be inclusive of people outside of VCUArts and fashion.”

Ultimately, he does this work because he wants the next generation of fashion students to be as proud of Richmond as he is. He said his work is “a reflection of how proud I feel graduating from the school, and the students coming after me.”

The Real Story Behind The Sean Wotherspoon Sneaker Release is The Hype

R. Anthony Harris | November 22, 2017

Topics: Need Supply Co., nike, Nike Air Max 1/97 VF Sean Wotherspoon Air Max Day, richmond, Sean Wotherspoon, sneaker game, sneakers, street wear, supreme

Some 500 people were lined up Tuesday morning in front of Need Supply Co. to buy the limited release Nike Air Max 97/1 hybrid sneaker designed by Richmond native Sean Wotherspoon, who won the contract in a contest earlier this year. Some attendees were fans of Nike, others of the designer; still, others were there to make some money but with less than 250 pairs planned to sell on Tuesday morning there was a real sense that if you were not in front of the line when the doors opened at 10 am, you would be left out in the cold, literally. For people that had come in from out of state, in some cases internationally, and been in line for days that was not an option.   

Each person was limited to one pair, which retails at $160, with the online hype putting the resell between $800 to $2000 a pair. With a profit margin at 10 times over costs, its important to understand the different facets of the “sneaker game” and how the hype drives that with carefully marketing, limiting product and brand association with the right people. Wotherspoon has done that and driven his name recognition to untold heights in the fashion world and (along with his streetwear consignment/resell business Round Two) taking Richmond, VA status as a growing market for fashion with it. 

So they waited in line, some for days and we were there Monday night to look into why the hype was real.

It’s 9:24 pm and the first people in a line that went 400 deep outside of the store, Conrad came down from New York with a group of 24+ and a game plan. All of his people were there to make sure they were in front of the line and had the muscle to stay there as the line gets reset by the police every few hours or when people need to eat or go to the bathroom — its been a long wait. 

So you are the first in line?

New York #1 Technically its my man right here. We just all together. So we don’t really care. Its all family.

Are you from Richmond?

Conrad Hell no, and it’s cold as hell. (laughs) I thought it would be a little warmer down here. We are from New York.  We had to, its the only way we are going to get this sneaker. We got about 25 with us. I might be the only vegan in this line though. Are you down here trying to figure what this is about?

I knew. The people around here knew but then the shoe listing on eBay for 90K was everywhere and the hype just blew up.

Conrad Don’t believe that. Nobody have it now but once everybody have it, the price will drop. It’s the shoe. If it’s 3 pair I respect that — if it’s 3000 pair, I never respect that. (laughs)

It has to be limited, hard to find?

Conrad Oh yeah. Its always hype. It’s a nice shoe and it’s a vegan person’s shoe.

New York  #2 People would kill over that sneaker. They really would.

Is this part of your normal routine in New York? These kinds of releases happen a lot up there. 

New York #2 Its a hobby. The clothes, sneakers, the accessories — anything.

Is this your hustle?

Conrad It’s a hustle, better than a negative hustle, but it gives you the same effect. That type of rush that you need, yeah, you need that. It’s keeps you stable — but it’s like you know I’m a business man, I’m not a h-u-s-t-l-e-r. This really separates the difference now cause they ain’t nothing illegal happening. 

A hustler is doing something illegal?

Conrad More or less — if they say “hustler”, “hustle” — you doing something fast, something you not supposed to be doing, something quick, shortcut. That’s hustle.  As a business man, you do it as a profession, a hobby.

Do you keep a pair for yourself?

Conrad Of course, you must, you must. 

New York #2 But this is not a game, we been out here how long? Four, five days prior? This is not a game.

Was Richmond slow to get out here?

New York #2 Oh, most definitely — they thought they were gonna pull up tonight because they from here. Naw, not at all. 

New York #3 Now they out here crying cause them New Yorkers first. (laughs)

So you think a lot of people in line are not from Richmond? 

Conrad There’s a lot of people that wasn’t here to come get, what they supposed to get.

New York #2 I ain’t gonna hold you but half of these people are New Yorkers. Its crucial out here — these New Yorkers are savages.

Jerm & Ty

As a TV crew comes by with the cameras and start interviewing people, the group of New Yorkers get distracted and so we walk across the street to a couple of guys standing next to their lawn chairs and watching the line intently. We find out later they are VCU students and fans of Round Two on Broad Street waiting for their opportunity to get in the line. 

So how did you hear about this?

Ty We in Richmond, we from Richmond.

Jerm  I am from Norfolk but we go to school in Richmond. So we follow the store and the instagram.

So this is a shoe you have been wanting…?

Ty For a minute…

Jerm I didn’t even know I wanted them that bad until about a week ago, until I thought I could get them. Then I was like ok — I definitely want these.

Because you live in Richmond, did you think you could come out here at 8 tonight?

Ty Naw. First time, I came around was 11 am, walked around, saw a bunch of people but they weren’t lined up tho — I came back around at 3 pm and they were still not lined up and then I was at Round Two and somebody said it they already lined up, so I just left and came but most of these people are not from here.

We talked to the first guy in line and he said most of the line is all New York.  

Ty Sean should make it where VA get theirs — the first 20 minutes of something. Just make it fair. That would be fair — 80% of people in line aren’t even from here. 

The New York guys told me they were going to be in front because Richmond just don’t know. 

Ty No, we did. This ain’t fair tho. Sean is a genuine dude, always been genuine but in my opinion he should show love to Richmond first and then the rest of them. Most of them are from New York or Jersey. 

Is something like this is good for Richmond?

Jerm It will put us more on the map.

Ty But I like the low key. I don’t want to be like New York, I don’t want to be LA or none of those. I like how Richmond is — even Broad Street is like genuine. 

Jerm Naw, but that’s where it is headed tho.

Ty I like the old town feel, all that. Even Norfolk is trying to move towards what Richmond is doing with the art vibe and all that. It is a better look. 

We will come back to this interview but to understand the hype and why there is a line — let’s jump back. The hype has been building ever since Wortherspoon won the Nike “Vote Forward” competition earlier this year, but ramped up a few weeks ago with an eBay listing with bids pushing the price to over 90K. With the worldwide release set for this week, the need for these sneakers has never been higher.


Followed by the constant stream of hype on instagram with cultural influencers across the spectrum supporting and wanting the shoe, the right business partnerships and items like this Winnebago to reflect the sneaker — Wotherspoon & Company has crafted an image of demand. 

That demand creates the buzz leading to Tuesday and that builds value for the sneaker on the resell market, which happens to be a market that Wotherspoon and crew at Round Two have cornered in Richmond —  along with their shops in New York and LA, which are growing quickly. Perfect timing, careful branding and the hype machine is in full effect wth plans to capitalize. 

Rob and Derek, co-owner of Treasure

Earlier in the night, we stumble into Treasure Boutique, The Hidden Gem of Carytown as co-owner Derek described it to us, a sneaker/ streetwear shop that is right across from Need Supply Co. and opened a few months prior. Derek is a veteran of the sneaker game having been part of the team at Monument on Broad Street among others and had a few thoughts on the scene unfolding outside, the gaming of the line, and insight into the reseller’s sneaker market.  

Why did you get into sneakers? What pair did you first have to have?

First sneaker I had to get was… The (Air Jordan) Cool Grey 11s in 2001. That’s when I just seen them and had to have them, then after that growing up north, it was just, we was into everything — Jordans, Pippens, Pennies. It wasn’t just one set either. Now it’s straight the Yeezy or whatever the hype is.

Back then, you bought what you liked. Now, that’s dead. You don’t buy what you like no more. You buy what’s trending. You buy what’s popping. You buy what you can make money on. 

Do you ever flip sneakers?

It was a headache for me.

So you buy for yourself then. Do you think this is a bad thing…

As far as …

… to have 300-400 people lined up trying to get sneakers? 

No, its a good thing because of what the shoe is. But as far as… I don’t like it cause the companies have the power make more shoes. I don’t care how many shoes they are going to make, they are going to sell. It’s getting so bad now — there are replicas that can beat the real thing.

Replicas?

That market is bigger than the real thing.

So the product itself creates a secondary game of copying and reselling. Do people even know what they are getting? 

No.

Think it matters? They just want to have it. 

At this point, they just want to walk around with them on. It don’t matter no more and the fact if they are real or not — it don’t matter no more. You gotta think about it. I can only imagine how many fake shoes are out there but they don’t know.

But the market drives people out there to get the shoes, so they can flip them. 

You can also flip it if its fake. Its like every holiday they come out with the 11s. 

Is Nike putting that out every year?

They put it out but everyone is a reseller now. If everyone wasn’t a reseller, how does a dude on the street got 50 pairs of the 11s? The flood came thru! (laughs)

They got a Chinese connection? 

Yeah, and they go. You can sell that shoe for $350 easy because people want it for Christmas. The kids want it for Christmas and the parents are not doing the research. So if they come across it and don’t have to wait in line, it’s $350 all day. (laughs)

There have been people there (across the street) since Saturday.

How can they have been there since Saturday? They camp out?

Yes, they sit — BUT it doesn’t matter, those people just sitting there are now in back of the line.

Why is that?

Because there is different schemes to it. You cause chaos, you get the cops pissed off, everyone gotta move —

Everyone has to move?

— and now its free game, its free game again. 

If everyone has to get out of line, that creates an opportunity to get ahead in the line. 

There is a whole scheme. You have to think about it — someone gets 25 pairs of those shoes in the morning, the shoe is $160 retail, low end you can sell them for $800 — fresh out of the door — that’s a hella-fide margin. That’s how he feeds his kids.

How can you scheme to get ahead in line when the person next to you is thinking about his kids?

That’s when the fights happen. That’s when the major chaos happens. This is calm — it’s gonna get real.

That’s why people do raffles and don’t do first come, first serve anymore. Sean requested first come, first serve for his but other than that they raffle. You enter the raffle, you win — we will call you. If you don’t pick it up in time, someone else will come get them real fast.  

Does first come first serve create more hype?

If it doesn’t have this hype behind it — it sits on the shelf.


Coming out of Treasure, we run across Richmond hip hop legend Noah-O and had words on what this means for the city.

What do you think of all this?

It means a lot. Sean got his start in Richmond and this is a big thing, like Sean is right up there with any of the top designers when it comes to streetwear right now — respect wise. You know what I mean? And to be from Richmond, I didn’t even know the full impact until talking to these dudes in line, a guy came from near Buffalo, other dude came from Charlotte — these’s a dude in line from England that flew over here.

I got a text from my dude in Dubai. His son lives here and flew in for it. 

It’s for real. I didn’t think it would be like this. These dude over here are from New York.

Is it the resale on it?

It’s both. Its extremely rare. Think about it, Nike doesn’t just let anybody make a sneaker for them. This dude came up from Richmond — Sean is respected. He did things with GUESS. Some of things we as Richmonders are accomplishing — people have no comprehension of scale until you are outside of here. You know what I am saying, there are people like Nick F, even like me doing that rap shit, people don’t know.

So you feel like its coming here?

Yeah, but that is what it is about and then this is a dream come true. It’s like Lebron you make the NBA and play for your home team. This dude conquered the sneaker streetwear thing, getting his foot in the door and he’s like naw I’m gonna drop this shoe in Richmond. Bro, this isn’t New York or LA — yeah he’s been out in LA…

But he brought it back here. 

That’s what its about. You got a bunch of dudes that would never come to a “Richmond, Virginia” that are here. Damn, I would have come out here sooner if I would’ve known. This is the biggest thing I’ve ever seen here. Everyone knows Sean. 

Jumping back to our conversation with Ty & Jerm. They are focused on the line Monday night and how it all plays out.

Things are changing around Richmond. 

Jerm I like it tho. Its exciting. I just wish I was in front of the line.

That’s a long time to wait in line like 12 hours and it’s cold out. 

Ty Yeah, and they all standing — going to have to use the bathroom. When was the last time they ate?

Jerm That’s what I am saying. I want to come back on a cycle at like 3am or maybe 4am.

When people start to weaken? 

Jerm Then you see who is real. That’s when I make MY move. I am gonna to come back and hopefully get some type of spot in the front.

Ty I am going to leave at 11pm and come back at 3am. Hope they reschedule it.

That might start a problem.

Just bring more police out here. That’s all you gotta do. Bring them and get them out of here. These people are not from here. Let it be genuine, Richmond first.

We were not there at 6 am Tuesday morning but apparently the line wouldn’t budge as the people in line were unwilling to give up their spot and the police did have to intervene — and the release was called off.

Less than 50 lucky people got wristbands that allowed them to purchase a pair and the rest had to go home empty handed but with the full blown media coverage that followed across all sneaker forums, sites and the local news — that just added to the hype didn’t it?

Carytown’s Need Supply Co. offers international looks for Spring 2017

RVA Staff | May 12, 2017

Topics: Need Supply Co., RVA, RVA fashion

Opening the 10-foot steel door to enter Need Supply Co. in Carytown sets a tone of importance for the experience that awaits. Your stomach flutters; did you come prepared for this level of decorum? Are you up to snuff on your fashion vocabulary? What constitutes a culotte?

Fortunately, the store’s interior room quickly soothes any anxiety. The main room is a wide-open space, marked by a serene set up of geometric brass hangers and a long, Last Supper-worthy central wooden table.

Goods are spread out neatly, allowing browsing customers to take items in one at a time.

The store invites you to breathe easy.

With offices in Los Angeles, brick-and-mortar stores in Richmond and Japan, and a partnership with Seattle-based retailer Totokaelo (Toe-dough-KI-oh) that gives the brand reach in Seattle and New York City, Need Supply Co. is often cited as the poster child of success in Richmond retail.

But the seriousness of the flagship’s door is not a misstep in design—you will be receiving a seriously in-depth education as a part of your shopping experience.

The Need Supply staff that knows the store’s selection of NEED items (the store’s name brand) and select designers for men and women like the back of their hand, so while names like Calvin Klein and Gosha Rubchinskiy pull people in, Richmond Store Manager Christina Campitell says Need Supply aims to have customers that leave with new knowledge as well as new clothes.

“We used to re-sell vintage denim, and there’s kind of a romance that we started that way, and now we offer some of the best designers in the world,” Campitell said. “For us, the reason we’re offering names like Calvin Klein in our store is to give that recognizable name, and get people to come into the store for that product, but then be able to introduce them to eight different things that they’ve never experienced.”

For those who are interested in apparel that falls somewhere between trendy and timeless, Need Supply’s mix aims to please. The flagship store’s selection has a finger on the pulse on many top spring trends, with plenty of romantic ruffles (like those seen in the SS17 collections of Gucci and Karen Walker) and ultra-trendy mules to choose from, while also holding its ground on the classics: clean lines, plain T’s, and crisp neutral colors.

The store’s own NEED Vacation collection, made in collaboration with New York-based artist Otto Milo and inspired by Ernest Hemingway’s travels through Havana, Cuba, blends trendiness with timeless basics just in time for a warm-weather getaway. With soft pinks, breezy blazers and the occasional hint of a floral print, the collection holds true to Need Supply’s simple-chic brand while tipping a hat to the 2017 Cuban-inspired resort collections of Valentino.

With this spring’s biggest trend in clothing being the color yellow (as seen in the Spring 2017 collections of Chloé, Emilio Pucci, and Hermès Mens Campitell had an immediate suggestion for her spring favorite.

“This piece right here is my go-to right now,” she said, pulling a bright yellow Dries Van Noten embroidered bomber jacket out from the rack dedicated to the designer, by far the most colorful and luxurious section of womenswear in the store.

And lest we forget that fashion doesn’t end at the hem of your jeans, the Life and Beauty section at the back of the store has a careful selection of ceramics, skincare and makeup for all customer preferences. For a fresh off the runway look, “gloss everything,” Campitell said, giving a nod to the utter dominance of highlighter, slicked lips, and, um, the entire skincare and makeup brand Glossier on fashionable faces.

“Makeup looks got so matte before that now everything is just going as glossy as possible,” she said, suggesting the face gloss by MAKE.

For even more lessons in fashion, you can visit Need Supply Co. at their online retail and blog, where you can also keep an eye out for future in-store events to schmooze it up and expand your fashion vocab.

Words and photos by Gabriella Lacombe

Carytown’s Need Supply Co. offers international looks for Spring 2017

Gabriella Lacombe | May 10, 2017

Topics: Carytown retail, fashion, Need Supply Co., spring 2017 fashion

Opening the 10-foot steel door to enter Need Supply Co. in Carytown sets a tone of importance for the experience that awaits. Your stomach flutters; did you come prepared for this level of decorum? Are you up to snuff on your fashion vocabulary? What constitutes a culotte?

Fortunately, the store’s interior room quickly soothes any anxiety. The main room is a wide-open space, marked by a serene set up of geometric brass hangers and a long, Last Supper-worthy central wooden table.

Goods are spread out neatly, allowing browsing customers to take items in one at a time.

The store invites you to breathe easy.

With offices in Los Angeles, brick-and-mortar stores in Richmond and Japan, and a partnership with Seattle-based retailer Totokaelo (Toe-dough-KI-oh) that gives the brand reach in Seattle and New York City, Need Supply Co. is often cited as the poster child of success in Richmond retail.

But the seriousness of the flagship’s door is not a misstep in design—you will be receiving a seriously in-depth education as a part of your shopping experience.

The Need Supply staff that knows the store’s selection of NEED items (the store’s name brand) and select designers for men and women like the back of their hand, so while names like Calvin Klein and Gosha Rubchinskiy pull people in, Richmond Store Manager Christina Campitell says Need Supply aims to have customers that leave with new knowledge as well as new clothes.

“We used to re-sell vintage denim, and there’s kind of a romance that we started that way, and now we offer some of the best designers in the world,” Campitell said. “For us, the reason we’re offering names like Calvin Klein in our store is to give that recognizable name, and get people to come into the store for that product, but then be able to introduce them to eight different things that they’ve never experienced.”

For those who are interested in apparel that falls somewhere between trendy and timeless, Need Supply’s mix aims to please. The flagship store’s selection has a finger on the pulse on many top spring trends, with plenty of romantic ruffles (like those seen in the SS17 collections of Gucci and Karen Walker) and ultra-trendy mules to choose from, while also holding its ground on the classics: clean lines, plain T’s, and crisp neutral colors.

The store’s own NEED Vacation collection, made in collaboration with New York-based artist Otto Milo and inspired by Ernest Hemingway’s travels through Havana, Cuba, blends trendiness with timeless basics just in time for a warm-weather getaway. With soft pinks, breezy blazers and the occasional hint of a floral print, the collection holds true to Need Supply’s simple-chic brand while tipping a hat to the 2017 Cuban-inspired resort collections of Valentino.

With this spring’s biggest trend in clothing being the color yellow (as seen in the Spring 2017 collections of Chloé, Emilio Pucci, and Hermès Mens Campitell had an immediate suggestion for her spring favorite.

“This piece right here is my go-to right now,” she said, pulling a bright yellow Dries Van Noten embroidered bomber jacket out from the rack dedicated to the designer, by far the most colorful and luxurious section of womenswear in the store.

And lest we forget that fashion doesn’t end at the hem of your jeans, the Life and Beauty section at the back of the store has a careful selection of ceramics, skincare and makeup for all customer preferences. For a fresh off the runway look, “gloss everything,” Campitell said, giving a nod to the utter dominance of highlighter, slicked lips, and, um, the entire skincare and makeup brand Glossier on fashionable faces.

“Makeup looks got so matte before that now everything is just going as glossy as possible,” she said, suggesting the face gloss by MAKE.

For even more lessons in fashion, you can visit Need Supply Co. at their online retail and blog, where you can also keep an eye out for future in-store events to schmooze it up and expand your fashion vocab.

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