This past June, Free People opened their first branch in the greater Richmond area right in Short Pump Town Center. The opening of Free People brings free-spirited, bohemian pieces to Richmond.
This past June, Free People opened their first branch in the greater Richmond area right in Short Pump Town Center. The opening of Free People brings free-spirited, bohemian pieces to Richmond. Free People caters to creative females with a penchant for adventure; Jed Paulson, Free People’s director of marketing and ecommerce, says, “For the Free People woman, life is an adventure and there is a new discovery around every twist and turn.”
There are several factors that brought Free People to Richmond. Paulson explains, “We first noticed Richmond because of its rich history and strong creative community here. It’s one that really resonates with the Free People brand, and we knew that our clothing would speak well to the local audience.”
Additionally, Free People customers living in Richmond have been asking for their own store for a while now, and Free People is pleased to be able to finally satisfy this request and to meet and style those dedicated, local ecommerce customers. Free People strives to provide more than just the shopping experience; they focus on their global community of customers and promote inspiration through social media.
Free People is known for their easy, relaxed, bohemian clothing, accessories and shoes. Vivid prints and unique patterns as well as luxurious textures dominate the store. The Richmond Free People location is unique in the fact that it carries the full Intimately Free People line consisting of bras, undies, slips, seamless layering pieces and loungewear perfect for pairing with Free People items.
Free People utilizes unique décor and interior design to create a specific, easygoing aesthetic inside the store. For example, the Richmond Free People location features unique design elements including laser cut metal panels at the storefront and a custom ceiling feature above the cash wrap. Paulson says, “Our store design is well thought out, full of detail and unique to each setting. We create many elements by hand, and source materials from around the world. We want our spaces to feel pieced together by an imaginative mind, and for shoppers to be happy and inspired when they walk in.”
A feature unique to Free People is their personalized shopping experience with a team of expert stylists. If customers desire fashion advice, they can schedule an appointment with a Free People stylist who will help them select and style items to add to their wardrobe. Free People shoppers can also expect a variety of in-store events throughout this next year.
Overall the opening of Free People went fairly well and Free People is very excited to be able to provide Richmond shoppers with truly unique pieces. Paulson states, “The Richmond opening was a smooth one for us! The local community has been very welcoming, and the entire team at Short Pump Town Center has been amazing to work with during the weeks leading up to our opening. We couldn’t be happier about this opening.”
To check out the newly opened Free People, head over to Short Pump Town Center, located at 11800 West Broad Street. The Free People is located on the lower level, in between C Wonder and True Religion. Hours are 10AM-9PM Monday-Saturday and 12PM-6PM Sunday. To keep updated on future sales and events, sign up for email updates on their website, like their page on Facebook, and follow them on Instagram @freepeoplerichmond.
