Last Friday one of RVA’s local businesses received a nice little write up on fashion website Someone Else.
Last Friday one of RVA’s local businesses received a nice little write up on fashion website Someone Else.
Entitled “An American Myth”, the piece goes behind the scenes and tells the story of Shockoe Denim, a local jeans retailer and manufacturer.
Anthony Lupesco launched the business on South 15th Street with his father Pierre in 2012 and earlier this year the company changed its name to Shockoe Atelier and expanded to a full line of high-end menswear clothing.
Lupesco’s parents have over 40 years of experience in the fashion industry including a clothing line in New ork and shops in Brussels and D.C.
Check out what the site had to say about Shockoe Atelier:
“Ever since Shockoe launched, we’ve known the company for its American-made jeans. We wore those jeans, sold those jeans, sang the praises of those jeans from on high. Then came the name change and menswear collection, which marked a radical departure from Shockoe’s previous jeans-centric approach.”
“Looking through the floor-to-ceiling glass, you see into the workshop. Robert unspools bolts of denim; Brigitte and her team sew waistbands and inseams; Pierre leans over patterns like an architect examining blueprints; Matt types emails at his desk or takes calls on his cell phone; Ian dials in the laser sight at his press; and Anthony reviews fabric swatches and sketches for the upcoming collection.”
The site goes into great detail about the family’s history in fashion and continues to sing its praises.
“The workshop, and the people inside it, make up the core of the Shockoe brand. So, it makes perfect sense for Shockoe to incorporate the workshop in its new name.”
Check out the full article here.
