Belle & James to Relaunch as Southern Comfort Concept, ‘Belle’

by | Mar 12, 2018 | COMMUNITY

Downtown Richmond’s Belle & James will introduce a little southern charm to their area of the city this week as they relaunch with a new name and concept.

The East Main Street French-American restaurant, which opened in 2014, has rebranded as “Belle,” with their current chef Ro Alarahim at the helm to create a southern kitchen and bar serving up southern comfort food made with local ingredients and “house-made flavors.” Including a variety of options from appetizers to entrees, Belle’s menu will offer pimento beignets, a staple on their current menu, along with creole chili, fried chicken and shrimp platters with sides and house-made biscuits, jambalaya, mac and cheese, sandwiches, along with vegetarian and vegan options like fried tofu, roasted crimini mushroom ravioli, and salads.

Image may contain: food

pimento beignets

“Our direction is to capture the classic Southern Bell feel, warm and inviting while keeping up with the changing climate of dietary restrictions,” said Kunal Shah, Managing Partner in a statement. “We want guests to no longer feel as if they can only dine with us
on a special occasion. We are now offering a more varied and relaxed southern-centric menu full of exceptional and local flavors while continuing to maintain the high standard of service our guests have come to expect.”

And fans of Belle & James’ craft cocktails need not fret, they are going anywhere, but a few new ones are getting added to the mix including Beets By Belle, Sweet Basil Gin Smash.

Belle’s official relaunch will be Fri., March 16, with changes to signage, menus, some small interior changes to reflect Belle’s new concept, and a website following soon after. Check out their progress on Instagram @bellerva.

Photos By: Belle & James

Amy David

Amy David

Amy David was the Web Editor for RVAMag.com from May 2015 until September 2018. She covered craft beer, food, music, art and more. She's been a journalist since 2010 and attended Radford University. She enjoys dogs, beer, tacos, and Bob's Burgers references.




more in community

Finding A Light at Maymont’s Garden Glow

Editor's Note: This essay includes a personal account of a mental health crisis. If you or someone you know is struggling with their mental health, support is available. Call or text 988 to reach the Suicide & Crisis Lifeline, available 24/7. Richmond-area...

Tim Barry Part 2 | Richmond, Family & November Fest

Tim Barry just released his ninth full album, Clear Blocks Ahead. He and I had a long, overdue conversation about everything and nothing, but sometimes about that new album. In part one of this three-part series, I brought up my first AVAIL show and found out that it...

Richmond is Dropping Flock, But the Technology Could Remain

On October 10, Avula announced that Richmond would not renew its contract with Flock Safety, following a similar decision by Henrico County, whose contract expires in November. Richmond's agreement runs through June 30, 2027. Mayor Avula raised the possibility of a...

It’s Still Our City Ep. 26 | Mac Wood & the Historic Pump House

RVA Mag and NODDERLY presents It’s Still Our City, a podcast hosted by Harrison Christy and with Clair Morgan as co-host and producer through NODDERLY. "Mac Wood is an illustrator and a welder, spending much of his time hauling racing simulators around the country...