Belle & James to Relaunch as Southern Comfort Concept, ‘Belle’

by | Mar 12, 2018 | COMMUNITY

Downtown Richmond’s Belle & James will introduce a little southern charm to their area of the city this week as they relaunch with a new name and concept.

The East Main Street French-American restaurant, which opened in 2014, has rebranded as “Belle,” with their current chef Ro Alarahim at the helm to create a southern kitchen and bar serving up southern comfort food made with local ingredients and “house-made flavors.” Including a variety of options from appetizers to entrees, Belle’s menu will offer pimento beignets, a staple on their current menu, along with creole chili, fried chicken and shrimp platters with sides and house-made biscuits, jambalaya, mac and cheese, sandwiches, along with vegetarian and vegan options like fried tofu, roasted crimini mushroom ravioli, and salads.

Image may contain: food

pimento beignets

“Our direction is to capture the classic Southern Bell feel, warm and inviting while keeping up with the changing climate of dietary restrictions,” said Kunal Shah, Managing Partner in a statement. “We want guests to no longer feel as if they can only dine with us
on a special occasion. We are now offering a more varied and relaxed southern-centric menu full of exceptional and local flavors while continuing to maintain the high standard of service our guests have come to expect.”

And fans of Belle & James’ craft cocktails need not fret, they are going anywhere, but a few new ones are getting added to the mix including Beets By Belle, Sweet Basil Gin Smash.

Belle’s official relaunch will be Fri., March 16, with changes to signage, menus, some small interior changes to reflect Belle’s new concept, and a website following soon after. Check out their progress on Instagram @bellerva.

Photos By: Belle & James

Amy David

Amy David

Amy David was the Web Editor for RVAMag.com from May 2015 until September 2018. She covered craft beer, food, music, art and more. She's been a journalist since 2010 and attended Radford University. She enjoys dogs, beer, tacos, and Bob's Burgers references.




more in community

Review | ‘Confederates’ Doesn’t Let Anyone Off Easy

“Oh, I’m going to have a field day with this.” These were my exact words to friend and artist Kyle Epps as I got up from my seat at Firehouse Theatre Saturday night. As we shuffled out of the theatre into the lobby, I took inventory of the stack of insights Dominique...

Infinite Expansions: A Conversation with Lonnie Liston Smith

Exclusive Q&A with Lonnie Liston Smith below. Today was a good day. This very magazine’s Landon Shroder invited me to interview one of Richmond’s real living legends, jazz impresario Lonnie Liston Smith. On September 13, they will be screening selections from the...

What Happened Before the Video?

There are two sides to every story, but a lot of the time, the first narrative is the one that sticks. Case in point: last week, an altercation broke out during one of the weekly neighborhood rides organized by the Broad Street Bullies. The ride has happened every...

What the Hell is VITCO? We Went to Find Out.

Editor’s Note: This story was produced in partnership with Virginia Transit Company (VITCO). There are few large-ish pieces of real estate in the city proper that have been more screaming for development than the fallow field bordered by Clay Street and Hermitage...

Can Ellwood Thompson’s Survive Its Owners?

What is Ellwood Thompson’s now? That feels like a fair question most people should be asking right now after this week’s news that the company that owns one of Richmond’s most recognizable stores is being taken over by another company whose primary business is data...

I Went to the Data Center Town Hall at Studio Two Three

On Monday night, close to 300 to people packed into Studio Two Three in Richmond for a town hall about data centers, moderated by Gray Montrose and co-hosted by Henrico Civic Action and Data Center Defiance.  I went to get a better sense of where Richmonders are from...

Be Kind, Rewind! Welcome to Monster Video

On a hot day in June, while visiting The Veiled Mirror and talking with them about collecting old books and DVDs, I was told that next door would be opening as a VHS video store soon. All throughout July, several of my friends who knew of my movie library habit...