Instabowl Wants to Be the Go-To for To-Go

by | Jan 4, 2021 | EAT DRINK

The latest restaurant to enter Richmond’s ever growing food scene is Instabowl, a fast-casual eatery offering a variety of take-out only bowls from the chef that brought you Perch.

Across the country, restaurants are adjusting their businesses model to adapt to a COVID-19 pandemic world. Many dining establishments are pivoting to strictly takeout and delivery operations as they forge ahead amid the pandemic. 

Instabowl, the newest concept from Perch chef-owner Mike Ledesma, recently opened with the pandemic and its restrictions in mind. Located in the Fan, the fast-casual eatery is purpose-built to serve to-go bowls aiming to serve a variety of cuisine that rotates approximately every 30 days. 

“A lot of restaurants with this kind of format keep the same menu for a long time, but I feel like we can go seasonality,” Ledesma told WTVR. “We can go with what people are wanting to eat, and we can see the trends and make changes faster.”

Restaurant-goers can find dishes similar to Perch staples on Instabowl’s menu, such as its vegan crab cakes and tuna poke bowl, adjusted to fit the virtual to-go concept. In addition to its signature bowls, Instanbowls offers breakfast bowls, soups, and salads.

Its current winter 2020 menu offers dishes with influences from all over Asia — South Asia with its Sri Lankan-inspired kesel muwa curry bowl, Southeast Asia with its seafood pho, and East Asia with an Korean-fused bowl. The restaurant plans to serve dishes inspired by Mexican and Caribbean cuisine, according to Richmond Magazine.

Ledesma told Richmond BizSense he has done research to perfect the take-out experience, making it more immersive and elevated.

“We’re taking what we learned at Perch and expanding it to our new location,” Ledesma said, according to the Richmond Times-Dispatch. “The one key difference is that everything we make at InstaBowl is purposely designed to taste best when you get home, to work, wherever. Between thoughtful preparation and eco-friendly packaging, our InstaBowls are built to travel.”

Instabowl is located at 2601 W. Cary St. and is open daily for breakfast, lunch, and dinner from 10 a.m. to 8 p.m.

Photos via Instabowl RVA/Facebook

David Tran

David Tran

David Tran is a senior at Virginia Commonwealth University studying Print/Online Journalism. When he is not working on a story, he can be found trying out new vegan recipes or catching up on some readings.




more in eat drink

New Menu, Who Dis? Get Tight Gets Tighter.

Randy O’Dell has a posse. The co-owner of Get Tight Lounge, and owner of En Su Boca, and beloved bars and restaurants of RVA legend, has always known how to attract incredible talent in his kitchen and behind the bar. He’s joined forces with Drew Schlegel in keeping...

Opinion | Virginia’s Liquor Laws Were Always Weird. Change Is Coming

Editor’s Note: This column is informed by recent reporting from Brad Kutner at Radio IQ and WVTF on proposed changes to Virginia’s food-to-alcohol sales ratio, as well as conversations with people connected to the restaurant and hospitality industry. Virginia’s liquor...

What This Year Really Looked Like for Virginia Farmers

2025 has been a tough year for farming across the country, and from the outside looking in, it’s hard to tell what’s actually happening versus what’s being spun. So instead of guessing about beef prices or egg shortages, it made sense to ask someone dealing with these...

Richmond New Year’s Eve 2025-2026! The Ultimate Rundown

Richmond has its own way of ringing in the New Year. A little backward glance, a little chaos, and just enough polish to feel intentional. You can lean into loud live shows, dress up for something splashy, or keep it simple with a solid drink and good company. However...

How a New Richmonder is Fostering Community Through Tiramisu

Editor’s note: Since this story was originally written, Alex Na hosted another free tiramisu drop over the weekend, continuing to build a following around his community dessert project. This feature was submitted by Jordan Smith, a journalism student at the Richard T....

CONEX and the Strange New Gravity of Carver

The Carver neighborhood sits tucked between the highway and the downtown sprawl, close enough to reach everything and overlooked long enough to feel like its own island. So when CONEX appeared there a few weeks ago, rising out of a sunken concrete pit built from cargo...