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Sam Adams Brewery Just Won April Fools Day 2014

by | Apr 1, 2014 | EAT DRINK

In one of the better pranks we’ve seen in a while, Sam Adams released a video for their new product today: “Heli-yum,” a brew carbonated with… helium.

In one of the better pranks we’ve seen in a while, Sam Adams released a video for their new product today: “Heli-yum,” a brew carbonated with… helium. Watch Brewer and Owner Jim Cook explain the amazing process by which this beer is achieved, and giggle joyously as you hear his voice.

Brad Kutner

Brad Kutner

Brad Kutner is the former editor of GayRVA and RVAMag from 2013 - 2017. He’s now the Richmond Bureau Chief for Radio IQ, a state-wide NPR outlet based in Roanoke. You can reach him at BradKutnerNPR@gmail.com

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Topics: april fools joke, beer commercials, sam adams

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