In one of the better pranks we’ve seen in a while, Sam Adams released a video for their new product today: “Heli-yum,” a brew carbonated with… helium.

In one of the better pranks we’ve seen in a while, Sam Adams released a video for their new product today: “Heli-yum,” a brew carbonated with… helium. Watch Brewer and Owner Jim Cook explain the amazing process by which this beer is achieved, and giggle joyously as you hear his voice.