VCU to Make West Grace into “Campus Main Street”

by | Feb 15, 2024 | COMMUNITY, DOWNTOWN RVA, MUSIC, PHOTOGRAPHY

To start off, we already knew this was happening The plans have been out there for years, but a recent article from the VCU student paper, The Commonwealth Times, highlighted by Axios yesterday, has brought it back into the conversation this week.

Virginia Commonwealth University plans to make West Grace Street into a “campus main street,” complete with amenities tailored to the needs of its student body. Pocket parks, ground-floor retail and restaurants, and additional student housing and academic spaces are all part of the university’s ambitious vision.

That all sounds lovely for students, but honestly, this sounds terrible for anyone in town that cares about any kind of cultural history. But, progress stops for no one, especially if you don’t have the money to stop it, so here we are left to just deal as the city becomes more bland everyday.

Why does this block matter? Well, for much of the 20th century, that section of West Grace Street near the college was the beating heart of Richmond’s counterculture scene. It served as a haven for progressives, beatniks, hippies, punks, poets, artists, and musicians, with The Village Cafe at its core for years. Plus, it’s where one of our most famous writers, Tom Robbins, got his start. Look him up.

Within these blocks stood landmarks of cultural significance. From the city’s first vegetarian restaurant to the iconic 929 W. Grace—which we dubbed the “epicenter of Richmond’s music scene” back in 2009—and the historic The Biograph Theater from the 1970s, each stood as a testament to the area’s vibrant arts community.

Not to sit here and romanticize West Grace Street with rose-tinted glasses — a lot of bad stuff went down too. But that was a reflection of the city’s complexities. Alongside its bohemian charm existed a darker underbelly, characterized by strip joints, prostitution, homelessness, racial tensions, and murders. Yet, despite its flaws, the street was a microcosm of Richmond’s diverse identity, a place where the city’s contradictions would interact with each other through music, art, etc.

Now, as VCU’s expansion plans move forward to reshape this historic landscape, the question arises: at what cost progress? For the university, these blocks may represent an opportunity for growth and development, but for those who have called Richmond home for generations, they are an irreplaceable part of their collective memory. But what does that matter to an institution as big as VCU? Apparently not a whole lot.

Avail at The Metro on the corner of Broad and Laurel which later became The Factory, Sweetwater, then Empire, a random taco place and now some restaurant that people will forget was ever there.

Twisters 929 Grace Street, Richmond, VA photos by Chris Lacroix 2006

R. Anthony Harris

R. Anthony Harris

In 2005, I created RVA Magazine, and I'm still at the helm as its publisher. From day one, it’s been about pushing the “RVA” identity, celebrating the raw creativity and grit of this city. Along the way, we’ve hosted events, published stacks of issues, and, most importantly, connected with a hell of a lot of remarkable people who make this place what it is. Catch me at @majormajor____




more in music

Fourth of July 2026 in Richmond: Fireworks, Festivals, and More

The best Fourth of July celebration in Richmond probably isn't the one with the biggest fireworks. It's the one where someone forgot the hot dog buns, the cooler is running low on ice, kids are chasing each other through sprinklers, and somebody insists they know a...

IllumiNATION Tells America’s Story on a Monumental Scale

Editor’s Note: RVA Magazine is partnering with the Virginia Museum of History & Culture on coverage related to America’s 250th anniversary, including Richmond SailFest and IllumiNation. It's hard to impress people with just a building. Yet standing in front of the...

Blöthar: “GWAR Didn’t Change. The World Freakin Changed.”

Richmond metal band GWAR says the Secret Service contacted the group following a recent performance at the Vans Warped Tour in Washington, D.C., that featured the mock execution of a Donald Trump effigy. Video of the performance, which showed band members...

Kelli Strawbridge Re-Releases Kings And Returns To The Camel

Ten years ago, Richmond drummer, bandleader, and all-around musical utility player Kelli Strawbridge released Kings, a collaborative soul and funk record built alongside producer and keyboardist DJ Harrison of Butcher Brown. The album arrived at a moment when...

The Last Ride of The Golden Pony

Every good music scene has a few rooms that become bigger than themselves. They rarely make headlines while they're open, but their importance becomes obvious when they disappear. For Harrisonburg, The Golden Pony was one of those places. After eleven years of hosting...

Stay Hungry pt. 1 | Band on the Road

Editor's Note: Writer's Block is a space for Virginia writers to share personal essays, fiction, memoir, and works that fall somewhere in between. In Stay Hungry, Richmond local Eric Kalata looks back on a cross-country tour and the restless optimism of...