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Richmond For The Win: From Making Ads To Making Change

Rachel Scott Everett | December 23, 2020

Topics: (the other) tim barry, Abu Ngauja, ADWEEK, ARCHITECTUREFIRM, Arts & Letters Creative Co, Ashley Sommardahl, Billboard House, Caley Cantrell, Charles Hodges, Creative Mornings, Danny Robinson, EVERGIB, Familiar Creatures, Girls for A Change, Hamilton Glass, history is illuminating, Kristen Cavallo, KT Schaeffer, Lauren Barry, Mad Box Made, Marcus-David Peters Circle, Mending Walls RVA, noah scalin, Old Navy, OnHoldAtHome, Overcoast Music, Quirk Gallery, Rainmaker Studios, Spang TV, Studio Two Three, Super Bowl commercials, The Martin Agency, Think, Tom Scharpf, Vann Graves, vcu, VCU brandcenter, VCU Institute of Contemporary Art, WORK Labs

In the midst of an extremely difficult year, increasing recognition for Richmond creative organizations like The Martin Agency, Arts & Letters Creative Co, and VCU Brandcenter have shown the rest of the world what locals have long known — that Richmond is one of the top creative cities the US has to offer.

In a dark year, Richmond’s creative scene is shining bright. 

A triple threat success from The Martin Agency, Arts & Letters, and the VCU Brandcenter has strengthened Richmond’s status as an epicenter for creativity.  

It’s no exaggeration. For the first time in over a decade, The Martin Agency has been awarded Adweek’s U.S. Agency of the Year, one of the highest accolades in the advertising industry. Newcomer Arts & Letters ranked #5 of Fastest Growing Agencies in the World, along with being named one of the Top 50 Best Places to Work in the U.S. And the VCU Brandcenter reported a record 26 alumni who contributed to 18 different Super Bowl commercials this year, solidifying the school’s reputation as the preeminent graduate program for creative problem solving. 

The achievements are remarkable given the backdrop of a global pandemic, a politically divided nation, and a resurgence for social justice. While many have been simply trying to survive, Richmond’s top creative entities have found a way to thrive.

According to Adweek, Martin was the only agency finalist to report double-digit growth this year. The agency won nine new accounts and created work for over 90 percent of their clients, involving 400+ productions. Kristen Cavallo, Martin’s CEO, attributes the success to a conscious decision to invest. 

“We played offense. The choice was intentional and required nerve,” states Cavallo. “In 2020, lots of things were in flux – this was true regardless of your industry or business model. If you didn’t harness the wind, you missed the lesson.”

Their core investment: People. Specifically, people who spanned a wide range of perspectives, backgrounds, beliefs – and yes, genders and races. In total, Martin welcomed 70 new hires, including 50 percent BIPOC talent.

“In nearly every study, diversity in leadership results in higher profits and engagement,” adds Cavallo. “It doesn’t matter whether you are a feminist, equalist, or capitalist, it’s to your benefit to change the way you run your company… Moreover, it’s riskier not to.”

The Martin Agency has been awarded Adweek’s U.S. Agency of the Year, one of the highest accolades in the advertising industry. Above, the agency’s leadership team. Photo courtesy of The Martin Agency.

Martin didn’t waste any time in their efforts to “Fight Invisibility.” Beginning at the top, they comprised their leadership team of 63 percent females and 38 percent people of color. They overhauled their candidate interview and talent onboarding experience to center the individual, rooting out exclusive aspects like language, bias, and hiring manager expectations. And in agency-wide conversations, they consistently spoke up around racial reconciliation, white supremacy, and injustice against Black and Brown Americans. 

“We force ourselves to be honest with ourselves, no matter how much bravery it requires,” states Abu Ngauja, Martin’s Associate Director of Talent & Culture. “Honest in our capabilities, in our weaknesses, in our ambition. We cannot be a place that lies. Our bar is too high.”

In short, Martin has become a living, breathing case study for a commitment to overdue structural change in advertising and beyond. 

“We were not awarded Agency of the Year because we were lucky,” states Cavallo. “We built ourselves for growth. Diversity, by race, gender, and thought is a not-so-secret ingredient. We made it a priority three years ago.”

Indeed, when Cavallo assumed leadership, alongside Karen Costello, the first female Chief Creative Officer in Martin’s 53-year history, the agency’s evolution began. In an industry notoriously known for being a boys’ club, having two women at the helm of Martin’s new chapter was a powerful, visible change. One of the first actions taken was conducting an internal audit of salaries to correct the wage gap and enforce equal pay. 

For me, the transition was personal and poignant – not only because it was taking place in Richmond, but because Costello, a highly accomplished, well-respected industry leader, was my former creative director and mentor at Deutsch LA when I first started out in advertising. Having a big ad star, not to mention one of few female CCOs, in little RVA was proof our humble city was making headway. 

In August, Martin celebrated another milestone with the appointment of Danny Robinson, the agency’s first Black Chief Creative Officer, following Costello’s return to Los Angeles. Having been with the agency for 16 years, Robinson attests to the progress they’ve made. 

“I am so proud of the work we’ve done this year,” states Robinson. “But I am even more proud of the way we did it – with impatience and perseverance, and with support and belief in each other.” 

Arts & Letters ranked #5 of Fastest Growing Agencies in the World and was named one of the Top 50 Best Places to Work in the U.S. Above, the growing portrait wall of current employees. Photo by Mel Calabro.

Like Martin, Arts & Letters credits much of their success to people – employees, as well as client and production partners. 

In 2017, Arts & Letters opened as a small agency in Scott’s Addition. Founder & Executive Creative Director Charles Hodges, once a former Creative Lead at Google, retained the tech titan as a client, and later acquired ESPN and NBC News. With the increased work, the agency grew. This year, it doubled in size, expanding to a second office in Shockoe Bottom, with the majority of people starting remotely. 

“For the most part, we’re really a group of strangers who recently met and have had to come together in a very real way to navigate extremely challenging circumstances and find a way to still move forward,” states Hodges. “Our motto has always been ‘We’ll figure it out,’ from when we were eight people to now 145. As people, as companies, as communities, we’re all a work in progress. We’re excited that we have the chance to build something.”

Hodges believes Richmond plays an integral role in bringing that vision to life. He intentionally chose The River City as the agency’s headquarters for a variety of reasons – among them, the vibrant creative community and incomparable quality of life. 

“People can do major market work with global impact, but not live in a major market,” explains Hodges. “This allows people to really build their career around their life, instead of their life around their career. It’s an important distinction that we think would have been hard to find anywhere else in this part of the country.”

No doubt about it, Richmond is on the radar of top agencies, brands, and tech companies looking to recruit the best graduates coming out of the VCU Brandcenter. In 2018, Richmond native Vann Graves returned to his hometown to serve as the Brandcenter’s fourth Executive Director. 

“Richmond isn’t the same city that it was 20 years ago. The community has really rallied behind its arts district, food scene and the vast array of outdoor activities. It’s a cultural hub and a desirable place to live,” states Graves. “Plus, with the growth of employment opportunities – yes, at top-tier advertising agencies, but also at smaller creative shops, or major companies like Capital One, CarMax, Dominion, and SunTrust — Brandcenter alumni can build a challenging and rewarding career right here.” 

Richmond is garnering attention as a small, affordable city with a high quality of life. Above, locals enjoy the popular happy hour on the lawn at Virginia Museum of Fine Arts in pre-pandemic times. Photo by EVERGIB.

Caley Cantrell, Professor of Strategy and Creative Brand Management, agrees. “I believe RVA is absolutely right up there with what would have once been considered the only places to work: New York, Chicago, San Francisco, and LA. Richmond has a stellar advertising reputation wrapped up in an affordable and enjoyable city.” 

“More and more people are seeing the wisdom of living in a smaller market,” states Tom Scharpf, Professor of Creative and Brandcenter alum. “You don’t need to live in a big city to do big things. Martin has been proving that for decades, but back then, they were the exception. A lot has changed.”

The VCU Brandcenter (formerly the VCU Adcenter) opened its doors in 1996 and quickly gained recognition as one of the leading advertising and design programs in the country. Today, it continues to successfully prepare its students to work for some of the world’s biggest, most influential brands, all while adapting to a constantly evolving industry – even amid a global pandemic.

This year, the school launched three new endowed scholarships in support of a more diverse industry and maintained diversity and out-of-state numbers in its enrollment. Over the past two years, there’s been a 73 percent increase in diverse students, specifically more BIPOC and females.

“I think the Brandcenter has done a great job recruiting strong, diverse candidates,” states Ashley Sommardahl, Director of Student Affairs and Industry Outreach. “We need to work on raising more scholarship funds to help support them because we know that the biggest barrier to attending is the financial commitment.”

In addition to a focus on diversity, VCU Brandcenter Professor and Creative Director KT Schaeffer (also an alum) believes the school’s ongoing success can be attributed to the program’s multi-faceted approach to learning.

“We hold this polymathic view and know, based on experience from our faculty, staff, and alumni, that you don’t wear just one hat in your future job(s),” explains Schaeffer. “There are Strategists who shoot and edit films. Copywriters doing cinema 4D. Creative Brand Managers learning Adobe Illustrator. That crossover learning makes our students better creative problem solvers.”

The Brandcenter is one of 20 colleges, schools, and centers that make up the greater Virginia Commonwealth University, one of the nation’s premier urban, public research universities. Among a host of impressive rankings, VCU, Richmond’s largest employer, reports that 40 percent of its alumni opt to live and work in the city.

The VCU Brandcenter offers a two-year master’s program across five concentrations including art direction, copywriting, strategy, brand management and experience design. Photo by Rocket Pop Media.

Clearly, Richmond is doing something right. 

And yet, we always have been. For years, everyday Richmonders have been working to help this city come into its own. You can see their efforts in our incredible street murals, artisan stores, craft breweries, top-notch restaurants, and buzzing entrepreneurial scene. Creativity abounds.

Like many, I believe Richmond has always been creative, but its potential has yet to be fully realized by the rest of the country – in some cases, not even by the people living here. 

Finally, there is an awakening. Richmond is becoming known, not merely as a backdrop for creativity, but the inspiration for it. Our history less of a burden, and more an impetus for change. Just look to the events this summer. 

Amid BLM protests rising up and Confederate statues coming down, Richmonders got creative. 

One of the highlights was the transformation of the Robert E. Lee Memorial into Marcus-David Peters (MDP) Circle, an extraordinary graffiti-laden sanctuary dedicated to victims of racial violence and police brutality, created by the people of RVA. The reclaimed space received nationwide press and the iconic projections by artists Dustin Klein and Alex Criqui landed on the cover of National Geographic, putting Richmond front and center – no longer the Capital of the Confederacy, but of creativity. 

For Richmond transplant R. Anthony Harris, it’s been a long time coming. He believes we’re seeing the final stages of the city’s 15-year rebrand. He should know. Back in 2005, he instigated Richmond becoming RVA when he founded this publication. 

“RVA Magazine has always been a platform for creative and progressive thought in Richmond,” states Harris. “I am proud of what we have accomplished, with limited resources, for so long by encouraging everyone to be proud of who they are, the way they live, and how they work.” 

Like countless others, Harris has played a significant role in the city’s evolution through tireless work and an aspiration to be part of something greater than himself. That collective desire to shape, influence, and move our city forward, particularly in the face of a complex, fractured past, is exactly why Richmond and its people are so special. 

“There is an opportunity for Richmond to become a model for what a truly great city looks like,” states artist Noah Scalin. “That comes in part by supporting the creative community that already exists within its borders. We have no lack of talented, driven people who are great problem solvers here. They just need to be given the space, trust, and resources to do their thing.”

An image of George Floyd is projected on the statue of Confederate general Robert E. Lee at Marcus-David Peters Circle, a community gathering spot created earlier this summer. Photo by EVERGIB.

This year alone conveys the ambition of Richmonders. Along with the creation of MDP Circle, locals took action in other ways. Nonprofit arts center Studio Two Three led the charge on a variety of programming aimed at uplifting the voices and visions of RVA artists. Among the initiatives, History is Illuminating, a series of recontextualized signs on Black history in Richmond, and For as Long as Such Images are Needed, an exhibition in partnership with the Institute for Contemporary Art (ICA) at VCU. 

Artist Hamilton Glass developed Mending Walls, a public art project bringing together RVA artists from different cultures and backgrounds to create murals around racial and social justice. VCU Alum and digital strategist Altimese Nichole, partnered with nonprofit Girls For A Change to launch a scholarship opportunity for local African American youth. Photographer Tania del Carmen created #OnHoldAtHome, a photo series raising awareness on community challenges during the pandemic. And Tim and Lauren Barry turned their home into the Billboard House, featuring dynamic projections that reminded Richmonders, even those in suburbia, to get into good trouble. 

“Richmond is a creative hub,” says Lauren Barry, who works as an art director with event management firm, Markham. “The city has always been buzzing with creative energy – it’s one of the reasons we decided to put down roots here. You can’t escape art and creativity in Richmond.”

It’s true. And when Richmond’s creative worlds collide, amazing things happen. Such is the case when Martin tapped Scalin earlier this year to collaborate on an initiative to promote their client Old Navy. The national retailer planned to donate $30 million worth of clothing to families affected by COVID-19. The end result was a time-lapse video featuring Scalin in action, applying one of his signature techniques to create a large-scale portrait of an American family made entirely out of Old Navy clothing.

“It drew a ton of national attention not only to Scalin’s work, but to The Martin Agency and [innovation studio] SuperJoy,” states Amanda Russell, Co-Founder and Creative Director of motion graphics studio, Cream. “I love that they are choosing to highlight our city and the talent within, rather than hide from it.”

Director Adam Dorland of Quirk Gallery believes that Richmond is gaining attention by companies embracing and encouraging local artists. “Having organizations like The Martin Agency, Arts & Letters, and VCU’s Brandcenter based in Richmond promotes the idea that artists and creatives can make a life for themselves here.” 

“Richmond is exploding,” says Jason St. Peter, Founder & Creative Director of Think branding and creative agency. “And much of the credit is due to the creative minds here who influence positive change every day.” Cabell Harris, Founder & Creative Director of WORK Labs, agrees. “I always say create work you love, with people you like, in a place you want to be.” 

“The Journey Forward” is part of Mending Walls, a community project created by local artist Hamilton Glass that aims to facilitate dialogue and foster empathy through public art. Photo by Katrina Boone.

Richmond is definitely a place people want to be – and return to. 

“I spent six years with Martin and fell in love with the city,” states Executive Producer Scott Friske of animation studio Hue & Cry, who recently moved back, having spent over 20 years of his career in Los Angeles. “The success of these three organizations puts Richmond in the conversation with towns like Portland, Oregon and Austin, Texas, where you see a concentration of creative output.” Additionally, Richmond has retained its unique identity – an asset that has helped, rather than hinder, its growth. 

“Richmond truly seems to be experiencing a turning point in creativity,” says Macy West, Partner & Executive Producer at Mad Box Made. “There is a grit that has always run through RVA’s veins, but it is coming to the forefront, rather than only being the ‘underground’ movement.”

Executive Producer Melanie Cox says her company, Spang, was purposely built around working with agencies like Martin and Arts & Letters, as well as the innumerable other creative shops in town. “We designed our studio and edit suites to be an extension of creative agencies, a place where they can work, enjoy creature comforts and continue to churn out strong ideas,” she states. “The fact that Martin was founded in RVA and has chosen to stay in RVA has spawned work for an entire production community to flourish.”

J.L. Hodges, Partner & Creative Director of Overcoast Music + Sound says that people know they don’t need to leave Richmond to get extremely high quality work. His company applies a “locals first” approach as well. “Although we work with a global network of writers and composers, a large part of our talent pool is based right here in Richmond,” states Hodges. “We love that we are in a position to provide opportunities for the ‘home team,’ so to speak. We have always been proud ambassadors for Richmond.”

Danny MacNelly, partner at ARCHITECTUREFIRM, the local team behind the design of Arts & Letters’ new office space, states, “As a small business trying to do work in Richmond, we are amazed at what these groups are doing. Not amazed that the talent is here, but just in awe of their ability to create and communicate and attract some of the biggest clients anywhere to our town and keep them coming back. They are driving this city forward.”

After all we’ve endured in 2020, the concept of moving ahead – making progress, as well as an impact – feels strangely promising. Because let’s be honest, not everyone can look back on this year and feel successful. For many Richmonders, especially artists, entrepreneurs and small, minority- and women-owned businesses, this year has been a serious challenge.

Virginia Repertory Theatre is just one of countless creative organizations, along with local artists, entrepreneurs and small businesses, that will be relying on community support in the coming year. Photo by EVERGIB.

“My hope is that Richmond continues to work and thrive from within,” states Jolinda Smithson, Owner of Shapes & Colors and host of CreativeMornings Richmond. “That people decide to work, live and play here… found businesses, rent or buy their houses here, send their kids to local schools, and participate in local organizations.” She admits that Richmond is not always the easiest place to live, but feels optimistic seeing it grow and shift in positive ways. 

Unlike major cities, Richmond’s relatively low cost of living also allows people freedom and opportunity to take more risks. But for the success to continue, “Richmond needs governance and economic development that preempts, promotes, and supports this growth with smart planning strategies,” states Kristin O’Connor, Owner & Executive Producer of RainMaker Studios. She wants to see responsible development and the right support from local government to further advance the community in its many diverse districts, small businesses, and large corporations.

Justin Bajan, Co-Founder & Creative Director of ad agency Familiar Creatures, believes Richmond has become a viable and respectable spot to continue or start a career. “My hope for the future is that the growth and success of Martin and Arts & Letters is just the beginning of what’s to come here. That the great talent within those walls don’t use this town as a stepping stone, but instead stays in town and builds more agencies with individual flavors and capabilities. Agencies that reflect the independence and boldness you see all throughout Richmond.”

Having grown up in Richmond myself, I was pleasantly surprised to see how much it had changed after being away for 12 years. When my husband and I moved back in 2014 to start our creative studio, EVERGIB, what stood out most to us were the people – other local entrepreneurs and organizations who took time to offer us guidance and advice; who became allies, colleagues, and friends. After living in big cities like New York and LA, it reminded us about the importance of community. Looking out for your neighbors, as well as lifting them up.

The recent achievements of The Martin Agency, Arts & Letters, and the VCU Brandcenter are undoubtedly a collective win for our city, as are their efforts behind increased diversity, equity, and inclusion. But critical to the city’s ongoing evolution is a commitment to continued investment in Richmond and its people.

As we enter a new year of possibilities, let’s remember that we’re all working to build something special here. 

Together, we can make it happen.

Top Photo: The Martin Agency leadership team. Photo courtesy of The Martin Agency.

COVID-19 Cluster Sparks Quick Conversion of VCU Honors College Into Isolation Unit

VCU CNS | August 31, 2020

Topics: coronavirus, COVID-19, education during the pandemic, Isolation units, vcu, VCU Hono, VCU Honors College, Virginia commonwealth university

As VCU’s fall semester began, they set aside 54 isolation units on campus, but two weeks in, there are already over 100 COVID-19 cases at the university. Now, with very little notice, three floors of the Honors College are being converted to isolation units as well.

Virginia Commonwealth University will convert three floors of a building that houses classrooms and workspaces into an isolation space for students who test positive for COVID-19, according to a university spokesperson. The number of positive cases on campus has more than tripled since the university began reporting its cases online Aug. 20.

The plan calls for converting the seventh floor of the Honors College building immediately, followed by the fifth and sixth floors as needed — creating up to 160 additional spaces for students who need to stay in isolation. 

As of Thursday, there are 110 reported active cases at the university — 98 students and 12 employees. According to the dashboard, a cluster of 44 positive cases from the VCU Athletics department “necessitated the need for additional isolation space.”

“Students could move in as soon as this week, but the exact day will depend on need,” Jennifer Malat, dean of College of Humanities and Sciences, said in an email to employees that was shared with The Commonwealth Times, the independent, student-run newspaper at VCU.

Photo by Jon Mirador

Isolating students will use the rear entrance to the Honors College. They will access their rooms by the rear elevator, according to the email, “and will not need to leave their rooms until they are cleared for release.”

“I recognize the pandemic has been an especially challenging time for those who work in the Honors College building,” Malat stated in the email. “I appreciate your patience as we help to create a space that will help prevent students who have tested positive for coronavirus from interacting with the general population.”

The residence hall Gladding Residence Center III, which has a capacity of 54 isolation units, was at risk of running out of space, a VCU spokesperson said.

“The cluster of 44 student cases rapidly reduced VCU’s capacity to offer isolation housing in GRC III,” university spokesperson Michael Porter said in an email. “A decision to use the upper floors of the Honors College was made Tuesday evening after VCU Health confirmed the space was not currently needed for treating non-COVID-19 patients.”

Porter said deans and chairs began notifying their departments about the Honors College conversion Wednesday morning after the decision was made. All classes in the Honors College are being relocated, Porter said, and VCU is looking at relocating offices and labs in the building.

“The change will have no impact on workspace or access to offices or labs,” Porter said in an email. “Staff and faculty will not be interacting with COVID-19 positive students in the workplace.”

Porter said faculty in the physics department, housed in the Honors College, are discussing the impacts of the conversion but have not decided yet to move classes online.

In the Honors College building, students will receive food and medication via delivery, and employees will monitor the building entrance. The building’s HVAC system is under maintenance so that there are no pathways for air to enter into the lower floors from the upper floors, Porter said.  

The email from Malat was shared by an employee who works in the Honors College building and wished to remain anonymous. On Wednesday, they said they saw maintenance crews preparing rooms for conversion. The employee said they later received the announcement indirectly and felt it was “as an afterthought.”

“We are, in my unit, terrified,” the employee said. “They prepared this quietly and secretly, and waited until the last possible minute to inform anyone.”

Photo by Jon Mirador

Porter did not respond directly when asked why employees were not informed going into the semester that the pivot to use the space could happen.

VCU and VCU Health System prepared the Honors College in March to be used as a potential overflow hospital for non-COVID-19 patients. Student belongings were removed from the building without their knowledge and moved to a nearby storage facility. 

The employee said that in the university’s decision to plan another conversion without consulting employees, “they decided our health and safety doesn’t matter.”

“We are underpaid, understaffed, overworked, and now they take it further, and in the process, try to keep secret the need for MORE students to” isolate, the employee said in a direct message. “They are risking the health of staff, of students, of faculty.”

Written by Hannah Eason and Andrew Ringle, Capital News Service. Top Photo by Jon Mirador.

CNS Editor’s note: This article was written by staff members of The Commonwealth Times, the independent student newspaper at VCU, which originally published the article.

Understanding the Needs of Richmond’s LGBTQ Community

Marilyn Drew Necci | August 13, 2020

Topics: Dr. Eli Coston, focus groups, Laughing Gull Foundation, LGBTQ service providers, LGBTQIA+ Needs & Opportunities Assessment, Richmond LGBTQ community, Richmond Mental Health Foundation, vcu

The Richmond Mental Health Foundation, The Laughing Gull Foundation, and VCU have partnered to create a wide-ranging survey of Richmond’s LGBTQ community, the LGBTQIA+ Needs & Opportunities Assessment, and they need our help.

The Richmond Mental Health Foundation, in collaboration with VCU and Laughing Gull Foundation, have launched a survey of Richmond’s LGBTQ community, the LGBTQIA+ Needs & Opportunities Assessment, and they’re currently seeking participation from LGBTQ-identified individuals, especially those of color, and those who provide services to LGBTQ clients in the Richmond area.

“Individuals that identify as LGBTQIA+, particularly persons of color, face unique challenges to achieving optimal health,” the organization said in a statement accompanying the release of the survey. “If we are to advance health equity in the Richmond region, we must first understand the experiences, needs and services available to our LGBTQIA+ community. We are excited to take this next step in partnership with Laughing Gull and VCU.”

The study will consist of several different components, and interested volunteers are welcome to participate in as many or as few as they are comfortable with. First and foremost is the survey itself, which is online and consists of “a series of questions about the experiences, needs, and services available for the LGBTQIA+ community in the Richmond area.” Respondents are not asked for name or contact info, and the survey is open to all LGBTQ people in the greater Richmond area over the age of 18.

Those interested are also able to participate in focus groups which will, according to the organization, “discuss and respond to a series of questions about experiences and needs of Latinx, African American, senior, youth, or transgender members of the LGBTQIA+ community in the Richmond area.” These group meetings will last around one hour, and will consist of five to 12 other members of the LGBTQ community. Subjects to be discussed in the meeting will include “experiences in the community, the kinds of support that you receive, needs that you see for LGBTQIA+ community and places where you feel safe.” While the meetings will be recorded, names of participants will not be.

For those who do not feel comfortable participating in focus groups, individual interviews are also available, which will offer an opportunity to discuss experiences in more detail than is possible through the Needs Assessment Survey. For those who provide services to LGBTQ clients, there is a separate survey consisting of “questions about the experiences, needs, and services available for the LGBTQIA+ community in the Richmond area.” While names and contact info will not be requested, the survey will request information about the type of services respondents’ organizations provide.

To respond to either the LGBTQIA+ Needs & Opportunities Assessment Survey or the survey for providers to LGBTQ clients, go to the page for the survey on Richmond Mental Health Foundation’s website; links to both surveys can be found there. If you’re interested in participating in focus groups or individual interviews, send an email to Dr. Eli Coston at [email protected]

Past and Future: A Q&A With Richmond Mayor Candidate Justin Griffin

Noah Daboul | July 10, 2020

Topics: black lives matter, BLM, coronavirus, education, eviction, gentrification, healthcare, housing, housing crisis, Justin Griffin, justin griffin for mayor, Levar Stoney, local politics, local schools, mayor, mayor candidates, mayor race, monument ave, monuments, Navy Hill, new monuments, Pandemic, politics, protests, richmond coliseum, richmond healthcare, richmond housing, richmond mayor, richmond public schools, RPS, stoney, University of Richmond, vcu, Virginia politics

Richmond business attorney and activist Justin Griffin is running for mayor of Richmond. RVA Mag spoke to him about his goals and policies ahead of November’s election.

Justin Griffin is a small business attorney who originally hails from Nashville, but has fallen in love with Richmond in the years since he moved here. He owns his own law firm, but he first drew public attention with nocoliseum.com, a website he created in objection to Mayor Levar Stoney’s high-profile plan to revitalize the Richmond Coliseum and the surrounding Navy Hill area. After months of actively campaigning against the plan formulated by the mayor and a coalition of private businesses led by Dominion Energy CEO Tom Farrell, Griffin and other activists obtained a victory when City Council voted against the plan in January.

A month later, Griffin announced that he was exploring a run for mayor of Richmond, and officially threw his hat in the ring on April 6. While he claims not to be a politician, and that he doesn’t want a career in politics, he is passionate about improving Richmond schools, putting more funding into city services, and creating a government that is responsive, helpful, and cares about its citizens. We sat down with Griffin to learn more about his ideas and policies ahead of the election.

RVA Mag: How did you start practicing law? What drew you to being a business attorney?

Justin Griffin: My undergraduate degree is in accounting. In accounting, there’s a huge aspect of “what is legal compliance,” with a very specific law set, like tax laws. You take people’s practices and apply them to those laws, audit them, and make sure they’re complying with the law. As I was getting into that, I realized there’s a much larger world of law out there, and I felt that I would much rather help businesses holistically instead of being pigeonholed into just doing the accounting side of things. 

That’s what drew me to law school, and what brought me here to the University of Richmond. What particularly drew me to working with small businesses [was my] first summer internship with the Virginia Department of Business Assistance. [All summer, I talked to] small business owners, asking them what they needed, what we could do to help them — whether it be funding, laws, or whatever else. [Almost] every one of their answers was “Regulatory compliance,” and “What can you do to help me comply with regulations?” 

Small business owners wear 20 different hats. You have to worry about payroll, marketing, making sure the machines are working, etc. They all said, “Legal stuff is very important, but it doesn’t necessarily make me money, and it’s so far down the list that it doesn’t get worked on. So what can you do?”

That’s when I realized these big corporations and companies all have millions of dollars, that they pay attorneys six-figures-plus to sit around and answer all of their questions. It’s the little guys — the small business owners — that don’t have that equivalent. So that’s what I decided to do. I wanted to help them. I opened my own practice so I could treat them the way they should be treated, and to be more like a partner than a lawyer. 

RVA Mag: As a business attorney, how do you feel about the stores on Broad Street and throughout Richmond closing their doors and boarding up because of protests, looting, and even Covid-19? Do you worry about them? 

JG: I do. I very much worry about them, because I talk to them every day. Those are who my clients are; I’ve worked with over 500 businesses across Virginia. Many of them are right here in the Richmond region and Richmond City. Over the last three-plus months, it’s been a fight for them with constant worries and questions. With small businesses, there’s not usually huge reserves, so they’re just getting through every day. 

I started my own practice, so I’m a small business owner myself. When you’re a small business owner, you put your whole life into doing this… it’s your livelihood, it’s your family’s livelihood. It’s really tough when you can’t open your doors, because you work hard to not only provide for your family, but to also provide for your employees’ families. For them, it wasn’t their fault. I walk up and down Broad Street — my office is downtown — and seeing the boarded-up windows is heartbreaking, because for these people, it’s their lives. Especially on Broad Street. Many of them are black-owned businesses, so it really hurts. I think we’re in a tough spot right now [when they can’t] open, and many of them might not reopen. We’ve got to address that. 

Going forward as someone running for mayor, I think it’s going to be important that we have somebody who is knowledgeable about business and economics and helping our small businesses get back on their feet.

Photo via Justin Griffin/Facebook

RVA Mag: Why did you decide to run for mayor? What was the final straw that really made you say, “This is what I have to do”? 

JG: As you probably know, I was heavily involved in opposing the Navy Hill plan. That was the final straw for me to speak up and do something. As a small business attorney, I deal with the city government a lot. I deal with the county governments [across the state], too, trying to get licenses, permits, zoning, and that kind of thing. I see on a daily basis how our city government is failing small business owners, which in turn fails our people, because small businesses hire people from the community. They pay taxes, which get funneled into the general fund, which can then be poured into our people; whether it be for schools or supporting neighborhoods.

If you have a thriving small business community, it creates what I like to call an “anti-fragile” economy. You have people who really care about the community, are plugged into the community, and come from the community doing that. Seeing the frustrations and dealing with the city all the time — and as a resident as well — one of the things I always bring up is that it took me six months to get a trash can. 

Basic services are always frustrating as a city resident, and for me those are frustrating, but the thing that really drives me and bothers me the most is our school system. With only a 70 percent graduation rate, dropping from 80 percent four years ago, it is something that has always driven me to get involved. Then when Navy Hill came, it was just another example of misplaced priorities. Being a numbers guy — with the accounting degree and business background — looking at the projections and seeing how ridiculous and unrealistic they were, I couldn’t just sit on the sideline and watch our city walk into another big shiny disaster. It was time for us to refocus our priorities on schools and neighborhoods, instead of chasing another get-rich-quick scheme.

That fight was the final straw for me. I went through that process… 18 months of constant analysis, providing information to the city council and speaking at meetings, fighting to get that thing prevented. It seemed that there would be no change in the status quo. That’s what ultimately drew me to throw my hat into the ring, because if I care, I want to see our priorities reshaped and the mismanagement taken care of.  

RVA Mag: The Navy Hill proposal has become a bit of a past memory for Richmonders, as much larger events have overshadowed it lately. However, that area still remains an issue. How do you think you can move forward with it, and create an effective and fair solution for the area? 

JG: I think whenever we’re doing anything in the city… we should always ask the question, “What is our goal with this project?” In Richmond, whenever we do things, we don’t really have a plan. It’s just, “Alright! We’re going to do this!” 

We should define our goals, and then decide if it’s the most efficient way of accomplishing them. Finally, if the answer is yes, we have to consider if it will take away from things that are higher priorities, if it will be neutral, or if it will actually help those priorities. For Navy Hill particularly, I think the procedure [for these projects] should be to put it out there. Ask everyone for their ideas. I have a particular idea that I would like to see there, but that’s just one. Maybe somebody else could come up with something better. Maybe one of these developers has a plan that’s great for the area, great for the city, and benefits our people. 

That should be why we do anything — to benefit the people of Richmond, and make Richmond the best we can. Put it out there as an unrestricted request for proposal. Say, “Hey, we have this plot of land. What can you do with it?” Whether it’s one parcel or all of them, [with] an arena or no arena, bring it! 

My idea for Navy Hill is that [I’d like to create] a recreation park, similar to Williamsburg, so we can tell the stories.. There’s a lot of stories in Richmond that are never told, like Shockoe Bottom and the slave trade. It’s ignored by our elected officials. In Navy Hill in particular, you can tell two stories: one is the true story of what it was like to be an urban slave, because there’s a misconception that the only slaves were on plantations, and that’s not true. In Navy Hill and Jackson Ward, there [were many] black Richmonders who were successful despite being treated as second-class citizens by their government. [Another] story: how an interstate and an arena was dropped right in the middle of that neighborhood to break it up. I’d love to see the history told there, but that’s just my idea. 

RVA Mag: On the note of slavery, Monument Ave has been controversial for Richmonders for many years now, and has come to the forefront right now with Black Lives Matter and police brutality protests. How do you personally feel about the monuments themselves? What do you think should be done with them? What do you think would be the best use for the green spaces? 

JG: For years, I’ve had a very particular plan for Monument Ave. There’s no denying now that as it stands, Monument Ave glorifies Confederate generals. That should not stay. My idea is to make the entire street an open-air museum and build a timeline. In the green space — those big, beautiful medians — start at the beginning with stone plaques in the ground. Not necessarily signs sticking up, but in the ground so you can walk, look down, and read about what was going on [in that] year. 

It goes back to making Richmond a place that tells stories; particularly stories that aren’t often told, but should be. You could start before Europeans came, focusing on the tribes in the Richmond area, like Chief Powhatan. As you walk and come across prominent people from the area, you could see a life-size statue in the median with the inscription on the ground… There’s a lot of people who are important. For example, James Armistead Lafayette, who was a slave in the Richmond area during the Revolutionary War, served as a spy, and gave intelligence to the Colonial Army. He ultimately earned his freedom. You could go through time. The first black mayor of Richmond, Henry Marsh, would be there. John Mitchell, Jr. should be there. At the end, two new large monuments: one to Oliver Hill for his role in Brown vs. Board of Education, and then a final monument to Douglas Wilder. 

Focusing on these stories changes the entire street from glorifying Confederate generals to telling our story as a people. [Richmond grew from] the capital of the Confederacy, who fought to keep people enslaved, to electing the grandson of a slave as the first black governor in the country. To me, that’s a story that’s educational — a story that’s inspirational. [It can] show that no matter how bad things seem, no matter how stacked the deck seems, no matter how racist we seem as a people, things can change. They can change in a short period of time. We’ve made a lot of progress with keeping the march forward down Monument Ave. We continue to grow as a people, and we continue to learn from these stories, until we ultimately get to where we want to be. 

Stonewall Jackson monument comes down. Photo by Courtney Edwards

RVA Mag: You seem to have a big passion for history. 

JG: I do! That’s something I love about Richmond. It has all kinds of history, a history of all peoples. When you’re a city, you have to steer into the things that nobody else has. You carve out a niche, just like in business.. We should be the center of learning black history in America. We have Revolutionary War history, Civil War history, the Jim Crow era, Oliver Hill fighting against the segregation of schools — there’s so much there. 

You have [the history], and you also have a river that has the only Class 4 rapids in an urban area in the country, that we don’t take full advantage of. There’s some other unique things in Richmond from a business perspective I think we could carve out a niche for. We have a thriving creative arts community. The Brandcenter at VCU is the top post-grad marketing program in the country. We have The Martin Agency here, [who does] the Geico commercials. With history, there are stories to be told that should be told, but doing those things can also bring in a lot of tax revenue we can pour back into our people and neighborhoods —  to help uplift people and right some of the wrongs in our system. 

RVA Mag: Speaking of Richmond’s communities; compared to my own hometown of Norfolk, it seems that Richmond’s COVID-19 numbers are a lot higher. However, the community and people of Richmond have pulled together and helped their neighbors with everything from testing to toilet paper. How do you see Richmond moving past this and creating a healthier future? 

JG: That’s one of the things I really love about Richmond. The people who live here are amazing. They’re always willing to reach out a hand and help other people when they’re down. If you want to get plugged in doing generally anything here, there’s an organization or group of people that have an initiative to help in any way. Coming together as a people is how I think we’re going to get through this. Richmonders love to support small businesses, so [as we] continue to reopen in a safe and gradual manner — we’re going to have to come together as a community. The people of Richmond will have to step up, because right now, the city government isn’t stepping up. That’s evident of everything in Richmond. 

What I’ve said as I’ve been running is that I love Richmond, I love the people, and that’s why I chose to live here. But our city government does not match how great our people are. It’s failing us in generally every way. [Here’s how] I picture Richmond… if you’ve ever seen athletes training, they’ll sometimes run with a parachute on their back to build up the muscles to make them faster. Richmond is like one of those athletes; our people are doing amazing things and putting Richmond on the map while there’s a parachute on our back. But we’re still beating other cities somehow. If we took that parachute off, there’s so much potential here that we could keep running, at a much faster pace, forward. I think that’s how we’re going to get through this. Hopefully after this next election, we’ll be able to start reshaping our city government to match our people. 

RVA Mag: RPS Graduation rates are disproportionate, and have been almost dwarfed by surrounding towns. How do you think you can work with RPS to boost these numbers?

JG: I think that has to be the absolute top priority of the next mayor. When you have a graduation rate of only 70 percent, that’s a crisis. That means 30 percent of our young people are not graduating high school, and in our modern society, they have virtually no chance of thriving. When you look at our school system, it’s 86 percent people of color… So when we talk about Black Lives Matter — if they matter, then we have to fix our schools. 

My number one priority will be working with the school system, and working with the superintendent to get whatever they need to help our kids thrive. I have several ideas for that: I think we need to focus on things like Literacy First. There’s many people in Richmond who still struggle to read and write, and that’s completely unacceptable. Especially in the modern age, when you have an entire world of knowledge at your fingertips. If you have strong reading skills and comprehension skills, you can figure anything and everything out — for example, I built my own campaign website because I was able to figure it out. If we can put that into our people, they can have a better chance of thriving in our modern economy. 

RVA Mag: Another Richmond Public Schools question for you — de facto segregation does exist in RPS, and while there have been attempts to diversify or integrate schools, many of them have faced backlash. Do you have any plans to not only create a diverse school district, but one that is fair, in which all schools, regardless of student body, can receive the funding they need?

JG: When we look at our school system, I want to [create one where] it won’t matter which school you’re in, you’ll receive a quality education. You shouldn’t have to shuffle kids around town, beg to get kids into one certain elementary school, for your child to receive a quality education. That’s insane to me. If we need funding, that’s going to be my job.

As a numbers guy — as someone with an accounting degree — I am going to pore through every department budget, and we will root out all of the waste and every inefficiency. We need that money for our priorities, such as our children. Getting them the resources they need is what you can do as the mayor. Right now, we have a lot of waste… so [I want to] make sure we have programs in place, a first-rate curriculum, a school system that is invested in high expectations for our children so we can prepare them to succeed and build wealth. Whatever it takes. That’s what I’m willing to do. 

RVA Mag: The Richmond Police Department has faced criticism lately for their ongoing brutality and use of non-lethal crowd control weapons. The recent lawsuit from the ACLU has definitely amped this up, as has the vast media coverage. Would you do anything to change the RPD?

JG: Even before the murder of George Floyd, I was developing ideas for reforming the ways we do policing here in Richmond. As an attorney, I do legal business work, but also have lots of legal discussions. My wife works in the court systems, and she used to work as a public defender and a criminal defense attorney. Having conversations about the way policing is done in Richmond is something I’ve been doing for years, albeit not publicly, because I’ve never been a politician before. When you look at our policing, there is a lot of room for reform there.

The things people are asking for — like increased funding for mental health workers and social workers, and supplementing the incomes of our public defenders — are things I absolutely agree with. Right now, the city provides a supplement to the Commonwealth Attorney’s office for prosecutors, but not for public defenders. I think that needs to be fair. If we are talking about equity, then I feel both sides of the legal argument should have the same type of funding.

[Looking] at social workers, there was an article recently about when Mayor Stoney was first elected. He visited the social workers’ office in Richmond. They told him all of the problems they had, the funds they needed for different things. He told them, “No problem, I’ll take care of it.” Later the direct quote from them was, “Nothing happened, nothing changed.” We know where the problems are. We just need a mayor who is interested, and is willing to make the changes.

Specifically with the police, we’ve defunded all these departments like social work, and asked the police to fill in the gaps. Not everything needs an officer with a gun responding to it. If we manage our budget and put money into our priorities, like social work, then there’s less need for police response to these issues. 

There was a program called the Second Responders Program. It was cut, but it assigned social workers to each police precinct. When calls went out, they would respond with the officers to certain situations, like domestic violence calls. Their job would be to go in and work with the victims, get them plugged in to the resources they may need, look out for the best interests of the children, or to start counseling right there on the spot. That would allow social workers to do their best job — and it would allow police to do what they are designed and trained for; to prevent violent crime and to solve crimes. Let’s leave the police to do what they’re designed for and good at, and let’s fund these other programs that wrap around services to serve our people. 

Richmond police take aim at Robert E. Lee monument protesters. Photo by Domico Phillips.

RVA Mag: How do you feel about the way Stoney has handled the situation with the RPD?

JG: He’s handled it the way he’s handled every other problem we’ve had in this city. He’s approached it with no plan, and he’s failed because of it. It seems that every day, there’s a different agenda coming from the mayor’s office. Some days, he wants to crack down on the protesters, and some days he wants to pull the police back and do nothing. It doesn’t make any sense. That’s a recipe for bad things happening, like when the tear gas was shot at the peaceful protesters at the Lee monument in the beginning of June. You’re putting tired police officers out there with no plan and no direction, and creating a recipe for bad things to happen. I think he’s handled it poorly, but I think that’s kind of how he’s handled every problem we’ve had — whether it’s schools, paving roads, or even getting a trash can. Now the problems are much more serious, and Richmond’s paying dearly for it. 

RVA Mag: Finally, given the current political climate in the city, why should Richmonders elect a white man? 

JG: In this race, I’m the one who cares and the one who has a plan. The way I look at it, there is a division between the political class and the people of Richmond. For me — not being a politician, not being someone who’s ever run for office before — I’m just like everyone else in this city. [We’re] fed up with the misplaced priorities, the mismanagement, and the failures of our city government. Why should we elect more people from the political class? It’s just shuffling the same players around to different chairs, and expecting things to change. We need someone who is coming in from the outside, who is only interested in this because he wants to go in and manage the city, solve problems, and serve our people. 

It’s not about me. It’s not about a political career for me. I have a career. I have my own business, and I enjoy doing what I do. But when I see our city government failing its people in serious ways, I feel that I need to step up to do something. That’s what I’m going to pour my heart and soul into; helping our people, providing better services for our people, and providing better schools for our kids. That’s what I’m here for. To represent the people and their interests, instead of the political class. 

Top photo via Justin Griffin/Facebook. Marilyn Drew Necci and Caley Sturgill contributed to this article.

Knot & Stem Brings Hand-Crafted Tapestries To Richmond

Jonah Schuhart | July 3, 2020

Topics: andre delarosa, art, community, delarosas creations, design, embroidery, glass blowing, home design, home design richmond va, interior design richmond va, knot and stem, local artists, richmond va custom tapestries, richmond va tapestries, RVA, sam weiss, samantha weiss, vcu, VCUarts, watercolor, weaving

Among the dreary days of coronavirus, a new handmade weaving business is bringing some color back to Richmond with Knot & Stem. 

The dreary reality of living during the COVID-19 quarantine is an abundance of spare time. It’s easy to lose days or weeks doing nothing when there’s nothing to do. However, the artistically talented have seen new opportunities in the throes of isolation, as their spare time translates into tangible works of art.

This is the case for Richmond’s Samantha Weiss, a local artist and VCUArts grad who recently launched Knot & Stem. Creating hand-crafted woven tapestries, Weiss offers custom designs and themed work through her online business. 

PHOTO: Knot & Stem

“I just wanted to make people happy with more art in the house,” said Weiss. “Maybe make some extra money.” Like many others during COVID-19, Weiss lost her full-time design job to the pandemic’s economic disaster, but she used the situation to bring some color back into her world — and into homes across Richmond. 

Knot & Stem tapestries cost anywhere from $25 to $50, and come in a variety of color schemes and designs. Of course, Weiss also takes custom orders where she works more closely with customers for a particular design. 

PHOTO: Knot & Stem

Weiss’s woven tapestry pieces are created improvisationally, based on a color scheme. Her style is influenced by her career history as an interior designer, which gives her a keen eye when it comes to perfectly crafted colors and other design elements. 

“It definitely gives me an advantage in terms of aesthetics and home decor,” said Weiss. “But it’s a little bit more whimsical, since I was in the corporate design world. I was mostly doing offices. It’s more fun to think about home design.” 

Apart from her interior design experience, Weiss is mostly a self-taught artist. Along with weaving, she’s talented in several other art forms: watercolor, embroidery, and especially glass-blowing, in which she majored at VCU. 

PHOTO: Knot & Stem

Her interest in weaving sparked in 2017, when coming across other artists inspired her to try her own hand at the skill. The isolation of COVID-19 gave her a window to fully commit to the new projects. 

“[Weaving takes] a long time, so it’s always hard with a job,” said Weiss. “Since the end of March, I’ve been weaving all day every day. I’m finally getting better.”

Weiss began creating weaved tapestries for Knot & Stem in a small space in her home. She’s not the only talented one in the family — her brother, Andre Weiss DeLaRosa, owns and operates his own wood shop called DeLaRosa’s Creations. In late June, he custom-built a fully operational weaving loom for Weiss. Now Knot & Stem can take custom commissions for weaved tapestries up to four feet long. 

PHOTO: Knot & Stem

As she moves forward with her business, Weiss is also diving back into the design world. She has full plans to keep growing Knot & Stem alongside her work. 

“I definitely want to keep the Knot & Stem business alive, by weaving at night and working by day,” said Weiss. “It’s brought me a lot of peace. I hope I can continue doing it as much as possible.” 

To find more work by Knot & Stem or order a custom piece of your own, visit the business on Instagram. Keep it colorful, RVA!

Top Photo via Knot & Stem

Urgent Progressive Change: Speaking With Richmond Mayoral Candidate Alexsis Rodgers

Carley Welch | June 25, 2020

Topics: alexsis rodgers, black lives matter, BLM, care in action, coronavirus, education, eviction, gentrification, healthcare, housing, housing crisis, Levar Stoney, local politics, local schools, mayor, mayor candidates, mayor race, monument ave, monuments, Navy Hill, new monuments, Pandemic, planned parenthood, politics, protests, richmond apartments, richmond coliseum, richmond healthcare, richmond housing, richmond mayor, richmond public schools, richmond rentals, RPS, stoney, vcu, Virginia politics, virginia young democrats

RVA Magazine sits down with Alexsis Rodgers, a community activist and mayoral candidate for the City of Richmond, to learn more about her policies. 

On June 6, Alexsis Rodgers formally announced her candidacy for Richmond mayor. Rodgers, a VCU graduate, is currently the Virginia state director for Care in Action: the policy and advocacy home for two million women domestic workers. Rodgers is also the former president of the Virginia Young Democrats. Rodgers’ campaign is running on the slogan “Policies Not Apologies.”

Among the policies and reform she’s passionate about are voting rights, economic security, college affordability, and quality health care. Some of her accomplishments include playing a key role in achieving Medicaid expansion, and growing birth control access during her time at Planned Parenthood here in Richmond. 

We sat down with Rodgers to learn more about her policies ahead of the election. 

RVA Magazine: I’ve seen and read that you’ve been in leadership positions such as the president of Virginia Young Democrats, and now you’re the Virginia State Director for Care in Action. Why do you want to run for mayor? Why now?

Alexsis Rodgers: Over the last couple of weeks, we’ve seen more clearly than ever that the community wants urgent, progressive change. A lot of the demands that we’re hearing from the community are policy demands that they’ve been setting forward for years — whether that be police accountability, a civilian review board with authority to subpoena, or the Marcus Alert. What I’ve seen from our Mayor’s Office is a resistance to listen and be responsive to calls from the community, and this isn’t the first time we’ve seen this dismissal… When you look back at the Navy Hill fight, the Education Compact, and development projects all throughout the city, we’ve seen the Mayor center the interests of corporate elites and special interests more so than people. I think now more than ever, we need someone who’s in touch; who has worked with community activism leaders to fight for progressive change, but who also understands policy and its process. I think I’m that candidate. 

RVA Mag: What do you think is the best solution for the city’s ongoing problems with education, especially for students who are economically disadvantaged and/or from marginalized backgrounds?

AR: Number one: right now, in the middle of this public health crisis, we’re seeing the importance of education and the importance of child care. For too many of Richmond’s families, access to affordable child care, early childhood education, and the right to go to a good quality school has not been a reality. I think we have to start by centering the right values, and the right people, in the process. We’re never going to get the results we want when it comes to educational equity if we don’t start centering the folks that are the most impacted. If we don’t start by engaging and listening to our teachers, faculty, and support staff. If we’re not truly listening to parents. We haven’t seen any true community engagement through this Mayor’s Administration. That’s something we’re going to need to address if we want to fully fund RPS, if we want to get police out of our school systems, and make sure that schools are a safe place for our kids to learn and grow. 

RVA Mag: How do you feel about the issues that have come up in the past year or two regarding de facto segregation of school districts within the city?

AR: There’s a systemic issue when it comes to racial and educational inequity here in Richmond, and right now we’re having a very public conversation about monuments and what they mean to black and brown folks. But we’re not [paying] enough attention right now to the systemic issues of racial injustice and education inequity. I think it has to start by, again, making sure we’re centering the right folks in these conversations. We haven’t always done that. We can’t ignore do-gooders in our community that want to support because they have access to corporate funds for our schools. They’re great community partners who have been helping to support our teachers and staff, but we need to make sure that we’re always putting students first. We know that Navy Hill was not a project that was going to put working-class folks first, and we’ve got to stop putting those corporate elites first when it comes to our policymaking. 

RVA Mag: The process of figuring out what to do with the Richmond Coliseum and its surrounding area, Navy Hill, has been a huge issue in the city over the past few years. How do you think you can most effectively move this discussion forward, and find a solution for the area that works for all Richmonders? 

AR: I think the project was doomed from the start, because it seemed to me that the process was rigged. It started with corporate special interest, and the plan was created, but it was rolled out under the guidelines of “wanting community feedback and input” — when really, they knew what they wanted the plan to be. It was not real engagement and real incorporation of community feedback. As Mayor, my commitment is that I’m not going to start with those special interests in mind first. I want to put the people first, and make sure there is real input from Richmond residents — that their voices are actually heard as we’re developing the city. It’s really important that we’re able to build and grow Richmond — make sure we open up new revenues for the city, so we can fully fund our schools and address housing and healthcare issues. But if we don’t center the right values as we work to secure economic development, we’re never going to do right by Richmond residents. 

RVA Mag: What are your views on what should be done on Monument Ave? 

AR: I think it’s really clear that Richmonders want these monuments down. I told a story when I first launched my campaign about when I was at school at Hanover High School: at track practice while we were practicing, a truck pulled up with a huge confederate flag in the back and started circling the parking lot. My coach went out and told that driver to go home. He knew the message that truck was trying to send to our team, he knew it was wrong, and he went out and called for that person to go.

Right now, what we’re seeing over the last several years, folks have asked for these monuments to be removed. They’ve asked for them to be put in museums, but for them to be put out of our public spaces. For too long, the Mayor has said, “Well we can’t,” or “I’m not sure,” or “We need to have a process.” We had a commission that made recommendations that didn’t go anywhere, and it’s only when this very visible unrest is happening in our city that he’s coming around to the right decision. It shouldn’t require us to put our literal bodies on the line, out here protesting for our rights in the middle of a pandemic, to be heard by our elected officials. We should be able to be valued and seen whether we’re protesting, speaking at a city council meeting, or writing a letter to a City Council member or our Mayor. All of those tactics should be heard and valued. We shouldn’t have to put our lives on the line as part of it. I sit out there marching with everybody else, asking for justice, asking for policy solutions… but also to say these racist symbols should be out of our public spaces, and it’s past time for that to happen. 

Photo via Alexsis Rodgers/Facebook

RVA Mag: What would you like to see done with the street once they’re removed?

AR: When we’re talking about public spaces and putting up monuments to individuals, that should take real community input. That should also honor folks whose history has been forgotten or erased. You know, Richmond is a creative city. We have a lot of artists. We have a lot of historians and researchers. Given the authority and the resources, we can have some real community engagement around [questions like], “What should we name our streets that are formally named after confederate generals?” “What should we put in place of these historically confederate monuments?” I don’t think the city residents haven’t been given that agency. I would love to see us move in that direction — where we’re having thoughtful conversations about race, using this moment where folks are becoming politically aware to move the city forward, and what should be in these public spaces that honor the right values and right cause. 

RVA Mag: Richmond’s eviction numbers saw somewhat of a decline after the city’s high rate of evictions became national news a couple of years ago, but the city has a long way to go before we’re completely past this issue. How do you foresee the city moving forward in a manner that is helpful to those struggling financially, both where evictions are concerned and in the changing face of public housing in Richmond?

AR: For too many people, especially during this public health crisis, they’ve been juggling whether they can put their health at risk and go to work, or put their job and livelihood at risk by staying home. There have been a lot of great activists out there calling for canceling rent, calling for freezing evictions, and [they’ve been] met with a lot of silence from our elected leadership. That’s not okay. It, again, shows how out-of-touch and out-of-alignment the current administration is from the real needs of the community. There were [homeless] folks at the beginning of the pandemic who were sheltering in place at Camp Cathy, and the city came and removed those folks’ homes. Now, I appreciate any effort to help make sure these folks are in a safe and supportive environment — especially during a public health crisis, where they can maintain social distancing and good hygiene — but the city came in and cleared out those folks’ properties. It was just garbage in the streets. I think that shows a lack of understanding of both dignity and their agency as human beings, and that’s not something I want to see our city do ever again. 

When we talk about affordable housing and making sure that folks are able to make ends meet, there’s a lot of layers to that. There’s making sure people have access to a good job, there’s a lot of emphasis on having transit options that connect people to jobs and work, healthcare access to make sure that where you’re going to work, you’re safe, and childcare so you can go to work and not worry about your family. There are a lot of efforts, a lot of smart folks working on housing policies. But it always has to start with centering people’s dignity, and their humanity, the value that every person should be able to live safely, and giving respect to folks. Maybe they are renters, and there are candidates in the race that don’t think renters should have as much of a say when it comes to their government, and that’s not right. Regardless of where you live or who you are, I want to be your Mayor, and I want to represent you in our government. 

RVA Mag: You’ve had a longtime involvement with Virginia League For Planned Parenthood, so are you at all concerned that abortion will become a wedge issue in your campaign? 

AR: I have always been fighting for healthcare access. In this race, I’m going to be a vocal champion for abortion rights. For me, I know that people that are pregnant need access to the full range of reproductive healthcare services — and that means access to good maternal care, birth control. That means access to abortion. Not every person wants to be pregnant, and not every person is able to carry their pregnancy to term. It’s important to me that we continue to champion those rights for those in Richmond. I was really excited to help Planned Parenthood begin their efforts to expand and open up new health centers in Church Hill. That’s going to be huge for this community, which has been historically underserved when it comes to healthcare access. I think that Planned Parenthood and access to reproductive healthcare here in the city is really important, and is actually going to be a way that we unite the city around certain issues — and certainly around expanding access to healthcare. 

RVA Mag: Finally, regarding gentrification in Richmond, what is your stance on this issue? 

AR: When I moved to the city, I moved to an apartment right near Lamplighter on Addison. My next-door neighbor was an older black woman who had lived there for, you know, forever. In the last couple years, she passed away, and her son wanted to tend to the house. He was really struggling. He had grown up in that house, and he didn’t want to leave the house “speechless” and give it over to renters, because this is the community he grew up in. He also didn’t feel like he had the resources to properly take care of it. Long story short, that house was flipped and sold for half a million dollars, and younger, white folks moved into it. It was a picture right in my eyes, here in Randolph, that is a historically-black community. There are a lot of roots there for black folks, and over and over we’re seeing black residents getting pushed out because of gentrification here in the city. I think it’s important for us to look at how we can make sure that families — specifically black families — can build and maintain wealth in their families. We can proceed to support black ownership when it comes to homes, but also black businesses, and generally making sure that our community of color is made strong. As you probably know, Hull Street used to be basically the Black Wall Street, and making sure that we’re continuing to support communities of color is going to be really important for me.

Interview by Carley Welch; top photo via Alexsis Rodgers/Facebook

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