Pharrell Was Right, RVA is Happiest City in US

by | Jul 23, 2014 | DOWNTOWN RVA, RICHMOND NEWS, VIRGINIA NEWS

Hey Richmond, I guess you’re all in a better mood than I’m lead to believe. A new study from the U.S. National Bureau of Economic Research of Economics says that Richmond, VA is one of the happiest places in the country.

Joshua Gottlieb of the University of British Columbia’s Vancouver School of Economics helped conduct the survey which said the Richmond-Petersburg area was the happiest while New York City was the least happy.

‘Our research indicates that people care about more than happiness alone, so other factors may encourage them to stay in a city despite their unhappiness,’ says Gottlieb.

The survey involved numbers from the General Social Survey (GSS), the National Survey of Families and Households (NSFH), and the Centers for Disease Control (CDC). It used the numbers and straight up asked folks about how content they were, and the findings (RVA Vs. NYC) could suggest that available housing and economic prospects impact the happiness of a city. IE – Theres more housing and jobs in NYC, but you make personal sacrifices to move and live there (traffic, higher standard of living, etc.)

“Differences in happiness and subjective well-being across space weakly support the view that the desires for happiness and life satisfaction do not uniquely drive human ambitions,” reads the study.

“If we choose only that which maximized our happiness, then individuals would presumably move to happier places until the point where rising rents and congestion eliminated the joys of that locale.”

As far as ‘happiest regions’ – Charlottesville, VA was #1 and Scranton, PA was the worst.

RVA Staff

RVA Staff

Since 2005, the dedicated team at RVA Magazine, known as RVA Staff, has been delivering the cultural news that matters in Richmond, VA. This talented group of professionals is committed to keeping you informed about the events and happenings in the city.




more in community

Before Richmond Was an Arts City, There Was Best Products

Imagine pulling into a suburban shopping center to buy a toaster and finding a department store that appeared to be falling apart with corners breaking away, walls peeling open like a giant cardboard box, or facades seemingly collapsing under their own weight. For...

A Witchy Guide to the Longest Day of the Year

It's sizzling outside, but the breeze is refreshing, the birds are chirping, and summer is in full swing. The summer solstice, aka Midsummer or Litha, is the longest day of the year, and this year it falls on June 21, with the sun setting at 8:27 p.m. It's a time to...

This New Club is All About Getting Tipsy for History

Did you know that at one point Pepsi was the 6th largest navel power in the world, or that there is supposedly a box of dicks in the Vatican Museum? These were just some of the surprising history stories I heard at the first meeting of the RVA Tipsy History Club,...

Where to Watch the World Cup in Richmond

We looked into getting World Cup tickets. Apparently, FIFA believes everyone has a trust fund. For those of us who do not, Richmond has the next best thing. Over the next month, bars, breweries, restaurants, and soccer pubs across the city will fill up with people...

New Menu | Richmond Grew Up. So Did Harry’s

Editor's Note: RVA Magazine is partnering with Harry's at The Hof on coverage related to their 10th anniversary celebration and new menu. We stopped by to see what was new, eat some good food, enjoy a few cocktails and report back. Richmond, we blew up our own spot....

The Fight Over Who Gets to Sell Weed

A recent report by Radio IQ suggests Virginia lawmakers are once again inching toward a legal recreational marijuana market, this time through the state budget process. Following Governor Abigail Spanberger's veto, Senate Democrats have threatened to fold retail...

Three Tall Ships, One River, 250 Years of American History

Editor's Note: RVA Magazine is partnering with the Virginia Museum of History & Culture on coverage related to America's 250th anniversary, including Richmond SailFest and the upcoming IllumiNation. Also, filmmaker Justin Black of Headwaters Down is sailing aboard...

Richmond’s Funniest Weekend Returns With 2nd Best Comedy Fest

It’s time for the 9th Annual 2nd Best Comedy Fest running June 11–13, 2026. The Coalition Theater hosts this annual event, and is the brick-and-mortar heart of Richmond's alternative comedy ecosystem. Calling it the 2nd Best Fest is a beautifully defensive undersell...