RVA-based digitally-successful taxidermists open brick and mortar shop in The Fan

by | May 11, 2015 | POLITICS

Justin Torone and Alaina Gearhart began Rest In Pieces RVA as online taxidermists less than a year ago and now they have two industrial freezers filled wi

Justin Torone and Alaina Gearhart began Rest In Pieces RVA as online taxidermists less than a year ago and now they have two industrial freezers filled with raw skulls, reptiles, raccoons, possums, and coyotes.

And now they’re taking their unique talents offline and into the real world with a brick-and-mortar store at 1 S. Stafford Avenue.

Read our first story on RIP RVA here with more info on their taxidermy process

What began last summer as a hobby making jewelry from preserved bones quickly became a fulltime business after a late one night epiphany at a Denny’s.

“I wanna do this; I wanna make [RIP] everything it can be,” Torone told Gearhart.

They were further convinced to open a store after RIP completely sold out of merchandise a month later at the Richmond Tattoo Convention. People kept asking them if they had a store, and with the shadow of a successful 2014 holiday season behind them, the couple has found keeping up with demand to be their biggest challenge so far.

As the business has grown, RIP has further developed their craft.

Gearhart described their learning process as “at first lopping stuff off, putting it in jars and hoping for the best” to now employing professional techniques and artistry.

Their first project last summer was a groundhog Justin left outside to decompose for a month before sawing the ribcage in half in order to preserve the heart in alcohol. Now, the completely self-taught couple uses beetles to clean specimens before Justin carefully, without damaging any bones, removes organs to preserve them in formuline [diluted formaldehyde].

Their fridges are filled to the brim with items you’re not likely to find in your grandma’s kitchen unless she was one of the witches from MacBeth. While the vast majority of items at RIP are preserved by Justin, the store has expanded its selection to include vintage taxidermy as well.

Although RIP did encounter resistance when looking for a location, the couple has found the local community overwhelmingly supportive. Many landlords were unwilling to rent to a taxidermy shop, either flat out refusing or claiming to have already leased locations which, in fact, still remain empty.

Fortunately, the space at 1 S. Stafford is ideal due partly to its large storefront windows perfect for the unusual displays with which RIP will soon be delighting their many supporters.

Torone credits that support with RIP’s ability to “excel” in filling a previously untapped niche market. “When I moved here three, four yeas ago, I remember walking around … looking for a shop like this and being really surprised that there wasn’t one,” he said. “There was a local shop for everything else and I [wondered] where’s the weird shop that’s supposed to be in this city?… Richmond is the place for it.”

Gearhart feels Richmond is the ideal home for RIP and was really excited to open a physical location to show people their work outside of the digital space.

“Not only as a store but as an attraction to get people to come to Richmond and come see this weird stuff,” said Gearhart. “It’s not just a store to us; it’s a museum of weird of oddities.”

Come celebrate and enjoy the oddities at Rest in Pieces’ grand opening party on Saturday May 23rd starting at 6pm at 1 S. Stafford in The Fan. The store will then be open during regular business hours (Tues-Fri. 11-7, Sat. 10-7, Sun. 12-5, closed Mon.).

Keep up with RIP on Facebook and Instagram

Brad Kutner

Brad Kutner

Brad Kutner is the former editor of GayRVA and RVAMag from 2013 - 2017. He’s now the Richmond Bureau Chief for Radio IQ, a state-wide NPR outlet based in Roanoke. You can reach him at BradKutnerNPR@gmail.com




more in politics

Fear and Loathing in Northern Virginia

Hanging out in Spy Central with ex-CIA agents, Marine Corps snipers, MAGA cigar aficionados, and a gay bar full of cops.Editor’s note: This piece originally appeared on Randy Blythe’s Substack and is republished here with permission. The views expressed are the...

How Are VCU Students Voting? We Asked a Few.

Early voting is already underway in Virginia ahead of the Nov. 3 midterm elections, with congressional seats and three proposed amendments to the Virginia Constitution on the ballot. Congressional races depend on where you live, but every voter in the state will see...

Richmond is Dropping Flock, But the Technology Could Remain

On October 10, Avula announced that Richmond would not renew its contract with Flock Safety, following a similar decision by Henrico County, whose contract expires in November. Richmond's agreement runs through June 30, 2027. Mayor Avula raised the possibility of a...

Old Grace Street is Richmond History. Let’s Recognize It.

Editor's note: We were sent this petition after publishing: VCU Demolition Blitz: More Richmond Erased HERE. As reported by The Richmonder last week, “The Cultural Heritage Stewardship Plan, which sailed through City Council with a unanimous vote Sept. 28, is intended...