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From day one (April 2005) we set out to lend voice to a subdued creative class of Richmond. RVA has succeeded in creating a brand that searches out the best artists, ideas, events, bands, photographers and culture-jammers Richmond has to offer and gives them a platform for exhibition that "gets" them.
Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking. --Richard Florida, economist and author
In a city best known for it's role in the Civil War (insert eye-rolling here,) the battle to be bigger than our past has been formidable. For generations, city leaders have banked on the faded silver of dubious honors - Capital of the Confederacy etc, and ignored the 21st (and 20th) centuries.
With world-class schools such as VCU growing organically on their own record of excellence, media giants like the Martin Agency cementing their footprint in our cobblestones, and Fortune 100 companies relocating to attract the hordes of creatives emerging here, Richmond is exploding. New construction and development is rampant in heretofore decaying downtown retail and nightlife centers.
City government has aligned itself to a more liberal, open-minded culture of inclusion and exploration. Much like Brooklyn in the late nineties and Silverlake/Echo Park in the early aughties, entire neighborhoods are being overhauled to keep up with the influx of wealthy young professionals with entertainment and fashion needs. Lofts, marinas, from-scratch entertainment districts, clubs, music venues and galleries have been sprouting like weeds, offering the promise of a sustainable population more likely to relocate to New York or Los Angeles in years past. Cultural optimism is at a high and only growing more intense.
The Good, The Bad, The Ugly is a narrative that takes you through a typical day in RVA, from the start of the day all the way to the glamorous nightlife. It depicts the RVA Lifesytle in all its glory, featuring the people and places of Richmond and beyond. Its 100 pages depict the glories of swimming in the river, bike and skate tricks done urban-guerrilla style on sidewalks and handrails, ridiculous party hijinks, and the lesser-known sights of our well-traveled city. These images were captured by hungry young photographers who go to great lengths to practice their art wherever possible, and the love they feel for their art shows in every image. This 5x5 book may not be as big as your average coffee table photography tome, but in the coming years, the work that it contains should be if anything even more important, so be sure to grab yourself a copy while the getting's good.