Local ad gurus The Martin Agency rustled up some neat images and radio ads supporting the UCI bike race – not sure where they are playing or being shown but
Local ad gurus The Martin Agency rustled up some neat images and radio ads supporting the UCI bike race – not sure where they are playing or being shown but Ad Week found them and got pumped.
The Harper’s-style etchings link bike/UCI imagery with old civil war etches. It’s cute, if you don’t live where it actually all went down, and you aren’t still seeing the ramifications of a war fought over slavery that ripped this country apart.
Scratchboard artist Steven Nobel, whose clients range from Mercedez-Benz to Annheiser-Busch to Northrup-Grumman, dug the pieces out for the Martin Agency, and the final product is quite beautiful… but yea, still a little creepy.
Ad Week says they prints will be posted around RVA during the race, so keep an eye out.
Sadly it seems the radio spots have been pulled from youtube, but you can check out some of the images below:
Richmond, Va., hosts global cycling event with ads like it's the next Civil War. The radio ads are fun, too – http://adweek.it/1Lh70kV
Posted by Adweek on Wednesday, September 16, 2015
