DAILY FIX: Herro Sugar, “Moments”

by | Jun 8, 2012 | MUSIC

Sounds Of RVA put us onto this lovely indie-pop tune from local group Herro Sugar, who (aside from giving themselves a name I’d delicately describe as, um, “racially insensitive”) have done absolutely nothing wrong on this lovely video, which features some great shots of RVA in the springtime that appear to have been shot from the handlebars of a moving bicycle, and is perfect for the beautiful spring Friday afternoon that we’re all currently living through.

I’ve been hearing their name around town for a while now, but this song is the first thing I’ve heard from Herro Sugar, who make me smile with their excellent wordless chorus and sweet, wistful lyrics (“This whole world is gorgeous, we’re out on our porches, our torches are burning and they never go out” and “I love you–you’ll always be famous in my mind” are particular standouts). The words seem to be about an era coming to an end, and based on clues in the equally evocative video, it seems that these kids are students in the Maggie Walker Governor’s School class of 2012, which explains the bittersweet tone conveyed in song and video.

It also makes me more inclined to let them slide on the band name–they’re young, hopefully they’ll grow out of it. I hope they aren’t all splitting up to head to separate colleges or anything; it’s nice to have talented members of the younger generation contributing to the local scene, and if this is what Herro Sugar are capable of when they’re 18 years old, imagine how awesome they’ll be in another two or three years. Hopefully we’ll get to find out, but for now I think I’m just going to play this video three or four more times in a row. Have a great weekend, everyone!

Marilyn Drew Necci

Marilyn Drew Necci

Former GayRVA editor-in-chief, RVA Magazine editor for print and web. Anxiety expert, proud trans woman, happily married.




more in music

Cosmic Jazz Legend Lonnie Liston Smith is Returning to Richmond

Just announced: Cosmic Echo Live, taking place at the historic Hippodrome Theatre on September 13, will celebrate the life, music, and legacy of Richmond-born cosmic jazz icon Lonnie Liston Smith. The event will feature live performances, stories from across his...

Phish Announces Two-Night Richmond Run at Allianz Amphitheater

Phish is bringing its legendary live show back to Richmond for the first time in more than three decades. The Vermont jam band has announced an eight-show October tour that includes a two-night stop at Allianz Amphitheater on October 6 and 7. Richmond is one of just...

Photos | Djo & Pond at Allianz Amphitheater

Djo, the musical project of actor and musician Joe Keery, made his Richmond debut at Allianz Amphitheater on Friday night, drawing a packed crowd for one of the summer's most anticipated indie shows. Best known to many as Steve Harrington from Stranger Things, Keery...

Dispatch from the Lewis Ginter Picket Line

An on-the-ground account of the strike that prompted Jesse Welles and Graham Nash to cancel their Richmond performances. Tensions escalated as Jesse Welles called off his performance at Lewis Ginter Botanical Garden yesterday amid an ongoing union fight for higher...

Topics: