For nearly 20 years, RVA Magazine has been Richmond’s cultural compass, the first to spotlight underground art, new music, grassroots politics, and community movements long before the rest of the country caught on. We don’t just cover the city; we help define it.
We’ve built platforms that connect brands with the audiences shaping Richmond’s future: diverse, loyal, and deeply engaged readers who don’t just scroll past culture: they create it, support it, and invest in it.
That’s why advertisers who partner with us don’t just get impressions. They get influence, trust, and measurable impact.
🌐 Website Reach
- 660,065 annual visitors
- 1.9 million annual page views in 2025
- 3+ pages per reader on average
Our readers don’t just skim, they stick. With multiple pageviews per session, campaigns placed with us benefit from deeper engagement and repeated exposure.
📰 Newsletter (High-Performance Direct Reach)
RVA Mag Newsletter
- 33,811 subscribers
- 35–37% average open rate (industry avg: ~20%)
- 10–13% click-to-open rate
- Weekly issues averaging 12,000+ opens and 1,200+ clicks
Your brand lands directly in inboxes and gets acted on. Our open and click rates consistently outperform national benchmarks, proving how engaged our readers really are.
📱 Social Media Impact (November 2025 – January 2026)
- 100,000+ followers across platforms
- 7.2M views in the last 90 days
- 3.4M accounts reached
- 62% women / 38% men
- Core ages: 25–44 (58% of audience)
Instagram is our strongest channel with 73% of our views come from Reels, with the majority of impressions coming from non-followers (65%), meaning campaigns reach far beyond our base. Sponsored posts, collabs, and giveaways translate into real community reach.
🎯 Proof of Conversions
We don’t just deliver reach, we drive results.
Example: A recent Slide-Up campaign for the Big Dipper Summit reached 41,092 visitors, generating 2,226 conversions at a 5.42% rate. That’s the kind of measurable impact brands can expect when partnering with us.
Why It Works
RVA Magazine is a trusted name in Richmond’s cultural life. We’ve built credibility over two decades, and our readers respond because they trust what we publish and who we partner with.
Partnering with us means:
- Your brand aligned with Richmond’s most engaged audiences
- Campaigns that combine editorial credibility with advertising strength
- Reach across web, inboxes, and social feeds for maximum impact
📦 Advertising Bundles
Diamond Bundles – $3,999 / month
- Slide-Up ad placement on RVAmag.com
- Top Banner ad placement on RVAmag.com
- Top Banner ad placement in RVA Mag newsletter
- Instagram Story reshares (up to 10 per month)
- Sponsored Editorial (1 per month)
- Instagram Main Collab Post (1 per month)
Platinum Bundles – $1,999 / month
- Mid Banner ad placement on RVAmag.com
- Mid Banner ad placement in RVA Mag newsletter
- Instagram Story reshares (up to 10 per month)
- Sponsored Editorial (1 per month)
- Instagram Main Feed Post (1 per month)
Bronze Bundles – $999 / month
- Bottom Banner ad placement on RVAmag.com
- Bottom Banner ad placement in RVA Mag newsletter
- Instagram Story reshares (up to 10 per month)
💻 Website & Newsletter Pricing (Standalone)
Website Banner Ads (RVAmag.com)
- Top Banner (970×250 px, 300×280 px): $300 weekly / $1,200 monthly
- Mid Banner (970×250 px, 300×280 px): $200 weekly / $800 monthly
- Bottom Banner (970×250 px, 300×280 px): $150 weekly / $400 monthly
- Slide-Up Ad: $400 weekly / $1,500 monthly
RVA Mag Newsletter
- Top Banner (970×250 px): $300 weekly / $1,200 monthly
- Mid Banner (970×250 px: $250 weekly / $800 monthly
- Bottom Banner (970×250 px: $150 weekly / $400 monthly
📱 Social Media Pricing (Standalone)
- Instagram Main Post (sponsored): $1,000
- Instagram Story (sponsored): $100
- Instagram Giveaway Campaign: Custom pricing available
👉 Ready to advertise? Contact us today for the full 2026 Media Kit and to start building your campaign.
Main photo: Richmond Halloween Parade 2024 by Michael Simon, RVA Magazine 2024
