On the verge of their two-year anniversary, local jean-makers Shockoe Demin are hoping to take the national stage with a little help from the Matron of Homemade, Martha Stewart.
On the verge of their two-year anniversary, local jean-makers Shockoe Demin are hoping to take the national stage with a little help from the Matron of Homemade, Martha Stewart.
The American Made contest is the new brain child of the Stewart Empire with the hopes of elevating unique American goods producers. Everything Stewart loves – food, crafts, fashion and design – are up for the chance to win the chance to attend Martha Stewart’s American Made Market, $10K to grow their business, and a mess of other great prizes from the former felon.
And good news for local’s Shockoe Denim – they’re already 500+ votes strong, but they need your help!
Head on over to their voting page here and cast your vote of support for this awesome RVA business.
Unsure of how awesome they are? Check out this video the recently produced supporting their push for Martha’s help.
And check out our conversation with Anthony Lupesco, owner of Shockoe Denim, about the awesomeness of raw-denim:
“One is respecting the origin of where jeans come from. I think there’s a big heritage movement which goes back to classic American clothing, and jeans are the quintessential American product,” Lupesco said. “For me, the main appeal to raw denim is that they’re truly your own. You and me can start out with the same pair on the same day and six months later they’ll look totally different. I think that’s the most appealing thing.”
