Priced Out! The Voices of Frustration Resound in Richmond

by | Aug 22, 2023 | COMMUNITY, JUSTICE, RICHMOND NEWS, SMALL BUSINESS

A recent report from Axios stated what everyone was already thinking, rents are too damn high.

In the heart of Richmond, a housing war is simmering, and the voices of frustrated tenants are getting louder. Picture this: Skyrocketing rents, perplexing move-in fees, opulent new apartments, and newcomers brandishing plush bank accounts that locals just can’t compete with. The city, once a haven for affordability, is quickly becoming a playground for the affluent, leaving the everyday Richmond dweller to move out beyond the burbs.

Take a stroll through rental social media groups, message boards, or comment sections related to housing, and you’ll find locals banding together in a spirited pushback against landlords and realtors. It’s not always pretty.

“People charging this much for an apartment in Richmond should be in jail,” in response to a two-bedroom listing in the Fan for $2,420. Or take this fiery retort to a $2,850 three-bedroom house in Midlothian: “At this point you people are just throwing insane numbers out to see if someone is stupid enough to pay it.”

While sites like Apartments.com, Realtor.com, and Rent.com all disagree about the average rent in Richmond (ranging from $1,305 to a steep $1,815), they all harmoniously chant the same bitter truth: rent here is more, way more, than it was last year.

Meanwhile, incomes are barely creeping up, with the median for Richmonders increasing just under 4%. Compare this with the astronomical 24% increase in housing prices since the pandemic began.

The situation’s messy, with application fees, lease signing fees, pet deposits, and other add-ons fueling the fire of frustrations. Lets say 50-$65 just to apply, $200 to sign the lease, extra for pets (both deposits and rent), and sometimes even double the security deposit or income requirements at a staggering four times the monthly rent.

But wait, there’s more! The monthly rent add-ons can include $50 extra for a parking spot, another $50 to wash your clothes in your apartment, and $40 more for something called a Resident Benefits Package.

Yes, there may be a glimmer of hope, as renters’ complaints have led to some price drops. But the underlying tension persists. As one small time landlord told us recently, “I raised the rent on my properties because everyone around me did and they had no problem getting what they asked.”

Richmond, with its rich history and cultural allure, used to be synonymous with good living and affordability. But today, that dream seems increasingly out of reach for many. Richmond is still a great place to live, they say—but only if you can afford it. And that, dear readers, is a sign of a city at a crossroads, caught in a tug-of-war between its past charm and an uncertain future.

RVA Staff

RVA Staff

Since 2005, the dedicated team at RVA Magazine, known as RVA Staff, has been delivering the cultural news that matters in Richmond, VA. This talented group of professionals is committed to keeping you informed about the events and happenings in the city.




more in community

Read the Virginia Pride 2026 Pride Guide 🏳️‍🌈

For more than a decade, RVA Magazine has worked with Virginia Pride to produce the Official VA PrideFest Guide, bringing together stories from Richmond’s LGBTQ+ community and everything you need to know for PrideFest this Saturday, September 12,...

A Quick Guide For This Labor Day Weekend in Richmond

Labor Day weekend is here, and if your plan was to sit around doing absolutely nothing for four days, Richmond has other ideas. Here are ten things worth getting out of the house for this Labor Day weekend. Commonwealth Sound ExchangeThursday, Sept. 3 through...

For These Artists, PrideFest Is More Than Performance 🏳️‍🌈

Editor’s Note: RVA Magazine is proud to partner with Virginia PrideFest, happening Saturday, September 12, and to produce the annual Pride Guide celebrating Richmond and Virginia’s LGBTQ+ community.  We’d also like to thank the following sponsors who made the 2026...

Photo | Ringside at RVA Wrestling’s Return to CarMax Park

This past Saturday RVA Wrestling returned to CarMax Park to bring a little something extra to a night out with the Richmond Flying Squirrels. Bodies flew, rivalries played out and the smack talk was flying as the crowd joined in on the chaos that makes Richmond’s...

Review | ‘Confederates’ Doesn’t Let Anyone Off Easy

“Oh, I’m going to have a field day with this.” These were my exact words to friend and artist Kyle Epps as I got up from my seat at Firehouse Theatre Saturday night. As we shuffled out of the theatre into the lobby, I took inventory of the stack of insights Dominique...