Musician/writer Shannon Cleary brought on as new booker for Flora (formerly Balliceaux)

by | Feb 1, 2017 | VENUE NEWS

Since Balliceaux closed its doors earlier this year, there’s been a hole in RVA’s nightlife scene for some locals – but the folks from Saison, Pasture and Comfort are taking over the space and they’ve brought in someone amazing to book shows.

Longtime RVA resident, music scene-guru, WRIR host, Member of Clair Morgan, RVAMag Contributor and all around nice guy Shannon Cleary is set to take over booking at the new spot which is set to open in early March.

“It’s a great room… I want to keep that alive,” said Jay Bayer, owner at Saison and fellow owner at Flora, about the live music space Balliceaux fostered. He remembered going to shows there for years, back as far as the Bogart’s days. “We were very attracted to the space because of that opportunity, for that to be a live music space. It’s something we want to do.”

Bayer said he’s known Cleary for ages and the decision to bring him on board was a no-brainer once they secured the spot.

“The first person who came to my mind for putting his stamp on the room was Shannon,” Bayer said. “I’m super excited to work with him and see how we works with it and how he builds relationships. It’s gonna be him behind the scenes making the room happen.”

Flora might not have music quite as regularly as Balliceaux did, according to Bayer, but they are hoping Cleary can keep the room bumping when shows are booked.

“DJs, live music, stuff that makes sense,” Bayer said.

As for Cleary, humble as always, he said his background in local music has prepped him for the gig, and he sees the space as a creative opportunity to foster many of the connections he already has.

“My interests do tend to fall towards more rock outfits in the community. But over the past few years, I think my interests have been teetering all over the place,” he said about his musical vision for the space. “I want to make Flora feel like a room that is curated with care. But, I don’t want the room to feel exclusive. I want any music or art to feel at home in there and that is really important to me. It’s more about building a community space that really represents Richmond and whenever we can feature touring acts, they will hopefully get that impression as well.”

We look forward to what Cleary has in mind.

Words by Brad Kutner, top image via Facebook

Brad Kutner

Brad Kutner

Brad Kutner is the former editor of GayRVA and RVAMag from 2013 - 2017. He’s now the Richmond Bureau Chief for Radio IQ, a state-wide NPR outlet based in Roanoke. You can reach him at BradKutnerNPR@gmail.com




more in music

RVA Live Music | WiFiGawd, Hot Mulligan, Heavy Friends & More

Starting the summer with some big shows. Kanawha Plaza is looking like the spot to be this season, but there is still plenty happening in the clubs around town this week. Lastly, Happy Pride! I'd love to feature as many LGBTQ+ artists as possible this month, so if...

‘Songs of Truth’ Brings Sojourner Truth to the Hippodrome

Editor's Note: For more on the life and legacy of Sojourner Truth, read Christian Detres' companion essay HERE. This has been an inspirational season for Richmond’s homegrown theatre. We are following up the sold-out run of Witchduck with the mid-project musical...

“The Game Is the Game” Reppa Ton Drops New Album

Editor’s Note: This piece was developed from an extended conversation between Reppa Ton and Chauncey “Chance Fischer” Jenkins. The new album drops tonight at midnight HERE. Sitting outside at Common House talking through Memento Vivere when the conversation drifts...

The BIG Richmond Summer Music Field Guide 2026

Trying to put together a list of shows in Richmond these days is becoming a pretty hard thing to do. The city has gotten really busy, but at least it’s not boring. There are more shows, festivals, DJ nights, and random Tuesday concerts happening in the River City than...

Salon de Résistance | Living Under Fire

Join us for Salon de Résistance on May 28 at Black Iris for an unfiltered conversation about surviving on the frontlines of global conflict in a world growing more violent, fragmented, and unable to protect civilians — with three of Virginia’s most seasoned experts in...