Musician/writer Shannon Cleary brought on as new booker for Flora (formerly Balliceaux)

by | Feb 1, 2017 | VENUE NEWS

Since Balliceaux closed its doors earlier this year, there’s been a hole in RVA’s nightlife scene for some locals – but the folks from Saison, Pasture and Comfort are taking over the space and they’ve brought in someone amazing to book shows.

Longtime RVA resident, music scene-guru, WRIR host, Member of Clair Morgan, RVAMag Contributor and all around nice guy Shannon Cleary is set to take over booking at the new spot which is set to open in early March.

“It’s a great room… I want to keep that alive,” said Jay Bayer, owner at Saison and fellow owner at Flora, about the live music space Balliceaux fostered. He remembered going to shows there for years, back as far as the Bogart’s days. “We were very attracted to the space because of that opportunity, for that to be a live music space. It’s something we want to do.”

Bayer said he’s known Cleary for ages and the decision to bring him on board was a no-brainer once they secured the spot.

“The first person who came to my mind for putting his stamp on the room was Shannon,” Bayer said. “I’m super excited to work with him and see how we works with it and how he builds relationships. It’s gonna be him behind the scenes making the room happen.”

Flora might not have music quite as regularly as Balliceaux did, according to Bayer, but they are hoping Cleary can keep the room bumping when shows are booked.

“DJs, live music, stuff that makes sense,” Bayer said.

As for Cleary, humble as always, he said his background in local music has prepped him for the gig, and he sees the space as a creative opportunity to foster many of the connections he already has.

“My interests do tend to fall towards more rock outfits in the community. But over the past few years, I think my interests have been teetering all over the place,” he said about his musical vision for the space. “I want to make Flora feel like a room that is curated with care. But, I don’t want the room to feel exclusive. I want any music or art to feel at home in there and that is really important to me. It’s more about building a community space that really represents Richmond and whenever we can feature touring acts, they will hopefully get that impression as well.”

We look forward to what Cleary has in mind.

Words by Brad Kutner, top image via Facebook

Brad Kutner

Brad Kutner

Brad Kutner is the former editor of GayRVA and RVAMag from 2013 - 2017. He’s now the Richmond Bureau Chief for Radio IQ, a state-wide NPR outlet based in Roanoke. You can reach him at BradKutnerNPR@gmail.com




more in music

Fourth of July 2026 in Richmond: Fireworks, Festivals, and More

The best Fourth of July celebration in Richmond probably isn't the one with the biggest fireworks. It's the one where someone forgot the hot dog buns, the cooler is running low on ice, kids are chasing each other through sprinklers, and somebody insists they know a...

IllumiNATION Tells America’s Story on a Monumental Scale

Editor’s Note: RVA Magazine is partnering with the Virginia Museum of History & Culture on coverage related to America’s 250th anniversary, including Richmond SailFest and IllumiNation. It's hard to impress people with just a building. Yet standing in front of the...

Blöthar: “GWAR Didn’t Change. The World Freakin Changed.”

Richmond metal band GWAR says the Secret Service contacted the group following a recent performance at the Vans Warped Tour in Washington, D.C., that featured the mock execution of a Donald Trump effigy. Video of the performance, which showed band members...

Kelli Strawbridge Re-Releases Kings And Returns To The Camel

Ten years ago, Richmond drummer, bandleader, and all-around musical utility player Kelli Strawbridge released Kings, a collaborative soul and funk record built alongside producer and keyboardist DJ Harrison of Butcher Brown. The album arrived at a moment when...

The Last Ride of The Golden Pony

Every good music scene has a few rooms that become bigger than themselves. They rarely make headlines while they're open, but their importance becomes obvious when they disappear. For Harrisonburg, The Golden Pony was one of those places. After eleven years of hosting...

Stay Hungry pt. 1 | Band on the Road

Editor's Note: Writer's Block is a space for Virginia writers to share personal essays, fiction, memoir, and works that fall somewhere in between. In Stay Hungry, Richmond local Eric Kalata looks back on a cross-country tour and the restless optimism of...