According to Richmond Bizsense, a new high-rise could soon reshape Richmond’s skyline as a mystery developer from New York considers building a 35-to-40-story mixed-use tower on a prime state-owned lot at 703 E. Main Street. The project, which would be among the tallest buildings in the city, reflects a growing wave of investment in downtown Richmond’s development.
The 1.25-acre parcel, currently a gravel lot, once housed the Virginia Employment Commission building before it was demolished. Now, the developer is exploring three potential designs, each featuring a mix of residential, hotel, office, and retail space, along with much-needed parking facilities.

Three Potential Designs
The first proposal envisions a 35-story, 400-foot tower with 189 residential units, a 200-room hotel, and seven floors of office and retail space. Notably, the ground floor would house a 20,000-square-foot grocery store, a much-needed amenity for downtown residents.
The second option would slightly increase the height to 410 feet but eliminate the hotel component, instead dedicating 24 floors to 252 residential units, while still incorporating retail and office space.
The third concept takes a different approach, featuring a dual-building design. One structure would be a seven-story, 140-room hotel, while the other would rise 22 stories with 231 residential units, both sitting atop a three-story podium with 140,000 square feet of office and retail space.
Regardless of the chosen design, all proposals include 600-700 underground parking spaces, addressing a critical concern for downtown commuters and residents.

A Changing Downtown Landscape
This project is part of a larger transformation of downtown Richmond, coinciding with other major developments such as CoStar Group’s 26-story office tower and the soon-to-open Allianz Amphitheater at Riverfront. Additionally, just a few blocks away, the Wytestone Plaza office building at 801 E. Main Street was recently purchased for $26.1 million, with plans to convert it into 302 apartments.
The mystery developer is working with LaBella Associates, an architecture firm with a Richmond presence, suggesting the project has already progressed beyond the conceptual stage. However, as the land is currently state-owned, any development will likely require negotiations or public-private partnerships.
What Comes Next?
If the project moves forward, it would be a landmark addition to the city’s skyline and a major investment in downtown revitalization. However, questions remain: Will the state approve the sale or lease of the land? How will city officials and the public respond to such a towering development? And which of the three designs will ultimately be pursued?
As Richmond continues its urban evolution, this potential high-rise signals confidence in the city’s economic future while also raising key discussions about growth, infrastructure, and community needs. One thing is certain—Richmond’s skyline may soon look very different.
Source reporting, images from Richmond BIzsense HERE
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