The commercial was brought to us by Sabra Hummus and featured two RuPaul’s Drag Race alums, Miz Cracker and Kim Chi. And it aired despite the objections of conservative pressure groups.
If you’re one of the many people who watch the Super Bowl for the commercials, you got yourself a bonanza last night. From Bill Murray returning to Groundhog Day once again to a Pringles ad featuring Rick and Morty, there was a lot for the pop culture lovers out there to enjoy.
But for the LGBTQ community, there was one particular standout that had the dual effect of breaking ground for representation and bumming out a lot of uptight conservatives — the Sabra Hummus commercial featuring Miz Cracker and Kim Chi from RuPaul’s Drag Race.
In a pre-released teaser, the two shared some hummus-related puns and joked about football helmets giving them helmet hair. It all seemed pretty cute and entertaining, certainly not anything for anyone to freak out about. But of course, the freakouts happened regardless.
“An ad promoting drag queens is not what we had in mind when urging the NFL to keep the Super Bowl LIV commercials and halftime entertainment family-friendly,” declared One Million Moms, the conservative group we last heard from when they flipped out about Hallmark’s adorable ad featuring a lesbian wedding. The group started a petition that was signed by over 30,000 people to get the Sabra commercial pulled from the Super Bowl lineup, which stirred up some social-media fireworks. At some point in the kerfuffle, GLAAD threw some pretty amazing shade by tweeting a screenshot of instructions for deactivating your Twitter at One Million Moms’ twitter account. Hard not to love that.
Regardless of any protestations though, the commercial aired last night either way. Sabra’s chief marketing officer, Jason Levine, defended the commercial in a statement, saying, “We’re bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today. We think we’ve got something for everyone.”
They really do. Honestly, if One Million Moms want to miss out on Sabra’s delicious hummus as a result of this, that’s more for the rest of us. Let’s just hope the conservatives don’t stop watching the Super Bowl entirely — at around halftime last night, the grocery store was almost empty, and it’d be a shame to lose the most stress-free shopping night of the year.
Top Image via Sabra Hummus
