black owned business

“It’s more than just what’s in your history books.” BLK RVA showcases the booming black cultural scene that’s made Richmond what it is today.

In the last 10 years, Richmond has exploded as a creative hub — in a good way. As someone who was born and raised here, I understand the potential culture this city has to offer, and recently it has acted on that potential. Now more than ever, creative spaces are being opened, small festivals are spread out across the city throughout the year, and even small indie and underground artists are gaining an increase in recognition.

But as natives, this is something we’re all used to; we’re almost unbothered by some of these things, because they happen so often. Yet as we reach 2020, the city has grown into a creative hub not many would have believed possible looking back on it years ago. It’s not the largest hub there is, but it’s definitely there — and it’s definitely working.

Inside of the gears of the City of Richmond, the black community has been working tirelessly to bring more attention to the cultural efforts they’ve produced in our home. What they’ve produced is nothing short of amazing, and it’s been influential to the culture of the entire River City.

The black community has helped complete an unfinished circle in the perfect Virginia experience: one that many people who call themselves Virginians have never truly seen before. Luckily for them, a platform that emphasizes this black Richmond experience is here, and sits at our fingertips at this very moment.

BLKRVA is a platform that highlights black spaces and black faces. It showcases Richmond to travelers from all around the world, working to spread the history and culture of the city to the extent that it deserves.

Its central base is a tourism website, which features a plethora of black-owned businesses, events, and artists — ultimately it’s everything you’d want to see in Richmond, that you’d never know is right around the corner.

“We’re the only ones in the Commonwealth to do something like this, and I believe we’re the second in the nation, behind Philadelphia,” said Amy Wentz, Member of BLKRVA Action Team.

Because of our city’s history with slavery and as the capital of the Confederacy, outsiders may have cringed at the thought of visiting Richmond. But with the light in our dark history, we’ve grown with the past, and Richmond is more now than just a scarred city. Much of that is thanks to the very people who were scarred by that history.

While the black experience is not all there is in Richmond, it’s a major part of the overall Virginia experience. BLKRVA has given this experience a louder voice, telling the public, “It’s more than just what’s in your history books, and you’ll never know until you see it.”

Their key tagline, “Rooted & Rising,” serves as both a reminder and realization: a reminder of their rich history in the state of Virginia, but also a “call to action,” rising against the negative connotations that come with it.

Richmond is a hot spot in commemorating the history of America, and with that comes a commemoration of enslaved Africans. Over time, they helped advance Richmond into what it is today, despite the hardships they faced in their lives.

Though the BLKRVA campaign was only launched earlier this summer, the organizers have been working behind the scenes on this plan for years. They have seen success working with larger black-owned events, such as the Afrikana Film Festival and The Black Restaurant Experience, which brought crowds of people nationwide to see the new cultural perspective Richmond has to offer. As time went on, the members of the campaign noticed a surging trend in foreign visitors coming to appreciate the efforts of black Richmond culture. This led them to reformat their work, bringing a focus to black-owned businesses that are staples of the city.

From there, the BLKRVA campaign was created with Richmond Region Tourism as a one-stop-shop, categorizing all the different black Richmond events for visitors and residents alike.

Their listings include well over 100 restaurants, attractions, and events that take place across the city throughout the year. Listings include Addis Ethiopian, the Black History Museum and Cultural Center of Virginia, Big Herm’s Kitchen, Treat Shop RVA, C’est Le Vin Art & Wine Gallery, the Hippodrome Theater, Elegba Folklore Society’s Cultural Center, Sheep Hill Bistro, and many more.

Along with highlighting these black spaces in Richmond, BLKRVA also tells the stories of black citizens in the city, focusing on black creatives and writers. With this platform, creatives can explain their day-to-day activities to tell the story of a day in the life of a black Richmonder. Their interviews and features put the spotlight on public figures like Mecca Williams, Nadira Chase, Nickelus F, and Samantha Willis.

“If you want to be as a local would be, these interviews will give you everything you need,” said Wentz.

It’s not often that people like this are given a voice, which makes their recommendations even more special than before. Ultimately, it fills the visiting experience for those who want to see our city from a different perspective.

“It’s time for us to start celebrating and uplifting the black experience here; because of the easier access to travelling now, it’s up to us to change that connotation about Virginia,” Wentz said. “And it starts with things like this.”

A decade ago, Wentz started “BlackRVA” single-handedly, as the original plan for showcasing black events and black-owned business in Richmond. With the help of her action team, she was able to manifest BLKRVA into the large, influential position it’s in today.

“When I first started it, I had so much going on. I could hardly manage it how it should be… how it is now,” said Wentz. “So I’m very grateful to be able to work with so many different creatives, and bring out the true potential that BLKRVA had to offer.”

As BlackRVA grew into BLKRVA, a Richmond Region Tourism platform, the potential to highlight the black culture scene in Richmond has grown along with it. They’ve expanded their coverage beyond the Greater Richmond area, and further into surrounding counties like Hanover, New Kent, Henrico, and Chesterfield.

Because of the innovative boom in the city, a new atmosphere has grown. It has allowed BLKRVA to flourish and prosper into successful platform — from one woman’s idea to the powerhouse of a team it is today, time has treated BLKRVA well, and given the team the tools they needed to build the organization up.

“It feels great to know that these places are trusting us with what we do, because it’s never been done before. If we don’t make these places noticeable, they may never get the recognition they deserve,” said Wentz. “It’s one thing to do your own advertising, but to work with a cohesive brand and a team of other businesses just makes the impact more effective.”

If you want to get involved with BLKRVA, check out their website to become a part of their upcoming events in the 2019 season, or message them to talk about volunteer or donation opportunities.

Whenever you’re thinking about how to change your Richmond experience, I’d advise paying BLKRVA’s website, at visitblkrva.com, a visit. You may find exactly what you’re looking for.

Top Image via BLKRVA

The folks behind Brewer’s cafe are serving up something sweet in their hometown Richmond neighborhood.

The sweeter things in life belong together, and sometimes that means having your breakfast with your dessert.

Brewer’s Waffles, the latest addition to Manchester, is serving up homemade waffles and milkshakes from the people who brought you Brewer’s Cafe. Ajay Brewer teamed up with a high school friend, James Harris, and chef Josh Reed to bring this black-owned business to life. A native to the neighborhood, Brewer and the team knew Manchester — or as they know it, Blackwell — was the perfect place to open the restaurant this summer.

“We wanted to cater to the area where we’re from, and what we know,” Harris said.

Within the community of Blackwell, and throughout Richmond, the team behind Brewer’s Waffles wants to uplift the black community in all that they do. They do this by connecting with the local community in many different ways. For example, attached to Brewer’s Waffles is The Well, an art gallery featuring pieces that highlight black artists in the Richmond area. Currently, the art along the walls was created by Justice Dwight.

“Manchester was Blackwell when we grew up, so we wanted to bring back what was already instilled in the community and keep it as traditional spots,” Harris said. “So that’s why this is The Well.”

“The name of the art gallery is The Well, and that’s the name of the neighborhood — Blackwell,” Brewer added. “The experience over here is just as important as over there. A lot of people aren’t aware that there’s something like this in their neighborhood, so getting the point across — that we stand out like a sore thumb, that we are creative, with the art gallery delivering both great art and waffles — that needs to be highlighted.”

The genius behind the menu, Chef Reed, met Brewer four years ago. Brewer knew back then that if he ever created a business like this, the well-respected Reed, who had worked in the kitchen at Max’s On Broad and helped manage Lunch and Supper, had to be a part of it.

“He really came up with an unbelievable menu for us,” Brewer said.

At Brewer’s Waffles, the names of the menu items pay tribute to various Richmond public schools.

“We grew up going to the schools here,” Brewer said. “We originally thought about doing streets over here, but after researching some of those people, I just wasn’t comfortable, so we thought about school names.”

Brewer’s girlfriend went to work researching Richmond Public Schools, and came up with six people whose names currently grace schools in Richmond. They weren’t all black, all white, all rich, or all poor, but they were all good people that had made the school system better. Wanting to pay homage to them, Brewer named menu items after the various schools.

“The common theme you’ll hear from all of us is that it’s not just about us; it’s the folks that are around us, helping build this business,” Brewer said. “The realization of business is that you can do cool shit all the time, and people love to see cool stuff. Anytime you can come across as authentic is always great.”

“My hat goes off to these two for making me think outside of myself,” Reed said.

With their breakfast-dessert infusions, the owners call Brewer’s Waffles the “treat shop.” Despite his longtime love for waffles, Reed had always worked on the more savory side of things. Creating for the new menu was a bit of a challenge, but he soon warmed to it.

“It all made sense once I realized that it had to be more geared towards desserts,” Reed said. “You know, breakfast desserts — so I went back to childhood, and all the little things that I liked.”

The strawberry streusel waffle, “The Holton,” was inspired by his childhood love for strawberry shortcake ice cream; the banana and Nutella waffle, “The Carver,” is almost like a peanut butter and banana sandwich. “The Blackwell” is more like a parfait, built upon layers of yogurt, then fruit and granola. Brewer’s Waffles also has savory options, like “The Overby,” a bacon egg and cheese waffle, and “The Henderson,” a biscuits and gravy waffle.

Compared with competitors like Capitol Waffle Shop, Reed’s homemade waffles stand out in part due to his detail-oriented approach. Rather than the traditional pre-made “just add water” powdered batter mix, Reed uses pearled sugar and egg whites to get a lighter, fluffier texture to his waffles.

“It takes a little longer to make our waffles, but it’s the way they’re supposed to be made, and it shows,” Reed said. “It’s just what I wanted. Everyone does the traditional round Belgian waffles in the city, so why not change it up and make it my own?”

Reed prides himself on what he calls the “Black Waffle,” which he considers distinct from the Belgian origins of the dish.

“You can change a recipe by simply changing a teaspoon of something,” Reed said. “Once I started tweaking things into something of my own, it’s no longer the Belgians’. We can create anything we want; I’m not giving credit to other people.”

So why did the owners choose to pair their waffles with milkshakes? The answer is simple: because of Brewer’s son, Parker.

“He likes milkshakes, and I wouldn’t make anything he doesn’t like,” Brewer said.

Parker is four years old, and already he’s the owner of multiple businesses… candy stands, in particular. Brewer and Parker work as a father-son duo. In fact, earlier this summer, the duo even biked 53 miles, from Jamestown to Blackwell, as a fundraiser for the Blackwell Parent-Teacher Association (PTA). Their journey raised close to four thousand dollars for the program.

“Every time I have an opportunity to do something, I make sure he does, too,” Brewer said.

On the horizon for Brewer’s Waffles could be a bar featuring alcohol-infused milkshakes. A food truck is also in the works. Catering services are coming soon, too — instead of ordering a dozen donuts for the office, you’ll be able to order mini-waffles.

Above all, Brewer wants this to be a place people are excited to visit, and it shows in his careful choices. Scoop RVA provides the ice cream for the milkshakes, with chocolate, vanilla, strawberry, and even vegan options available. For the waffles, options include the traditional waffle batter base, a cornbread waffle, waffle cones, and a gluten-free vegan option to top off the list. Our recommendation: “The Holton” strawberry streusel waffle and the chocolate Snickers milkshake are to die for. They are both absolutely delicious!

Surrounded by eight other black-owned businesses on their block alone, Brewer’s Waffles, located at 1311 Hull St, are excited to be an active part of the neighborhood they grew up in — and to bring a little something sweet to their hometown.

Top Photo courtesy Brewer’s Waffles

Rooted & Rising: Richmond Thrives With BLK RVA

Eating Dessert for Breakfast at Brewer’s Waffles