Goad Gatsby at The Watermelon Fest: Do People Want A Car Free Carytown?

by | Aug 12, 2024 | COMMUNITY, CULTURE, EAT DRINK

The Carytown Watermelon Festival is in its 42nd year and features vendors, food, drinks, music, rides, and big crowds. What the Watermelon Festival is now famous for is what it doesn’t have: cars on Cary Street. This event is similar to the Easter Parade, where the pedestrians are the parade, or the Monument Ave 10k, which makes the Fan and Museum District friendly to fast-moving pedestrians.

Goad Gatsby at the Watermelon Festival 2024

Certainly, roads like Ellwood and Idlewood are backed up, parking is a nightmare, and God help you if you plan on moving that weekend, but there are no cars in Carytown.

Watermelon-Festival-2024-by-Goad-Gatsby_RVA-Magazine-2024
Watermelon Festival 2024 attendee

The streets are lined with vendors, and it’s difficult to even walk around with Richmonders dressed in their fruitiest attire.

The music acts aren’t going to draw people from farther than Central Virginia, but I could see that people really loved Grandma’s Cooking—a band of Gen Z pop-punk enthusiasts without much concern for their search engine optimization.

The Robert Kennedy Jr. presidential campaign was out, but you can safely ignore them. This year’s festival also had some local politicians in attendance. State Senator Ghazala Hashmi, who is currently running for Lieutenant Governor, made an appearance. Read our interview here.

Watermelon-Festival-2024-by-Goad-Gatsby_RVA-Magazine-2024
Andrew “Gumby” Breton at Watermelon Festival 2024

Andrew “Gumby” Breton greeted passersby and encouraged support for his campaign to represent Carytown in City Council. “The people of Richmond crave walkable pedestrian spaces,” Breton said from a shady spot.

Watermelon-Festival-2024-by-Goad-Gatsby_RVA-Magazine-2024
Sarah Pentecost at Watermelon Festival 2024

Sneaking behind Breton was Sarah Pentecost, wearing a provocative shirt that read, “CARS RUIN CARYTOWN.” “We are wearing them to support Carytown being car-free, just like it is today,” Pentecost said. “It would open it up to the people, just like Charlottesville’s mall and Virginia Beach’s boardwalk.”

The argument about making Carytown car-free is a controversial subject. Last year, there was debate on turning Carytown into something closed to traffic. Sometimes, such an incendiary position broadens the discussion on what is possible. Read more here.

Watermelon-Festival-2024-by-Goad-Gatsby_RVA-Magazine-2024
John Freyer at Watermelon Festival 2024

Another person expressing his desire to make the city more pedestrian-friendly was local artist, educator and author John Freyer. He came out with a mat of artificial grass that took up the size of a parking space. It arrived with a single bike that included four lawn chairs, a grill, and a kiddie pool filled with watermelon-flavored seltzers.

Join the conversation HERE

Goad Gatsby

Goad Gatsby

A journalist from Richmond and contributor on Open Source RVA on WRIR 97.3FM.




more in eat drink

New Menu, Who Dis? Get Tight Gets Tighter.

Randy O’Dell has a posse. The co-owner of Get Tight Lounge, and owner of En Su Boca, and beloved bars and restaurants of RVA legend, has always known how to attract incredible talent in his kitchen and behind the bar. He’s joined forces with Drew Schlegel in keeping...

Opinion | Virginia’s Liquor Laws Were Always Weird. Change Is Coming

Editor’s Note: This column is informed by recent reporting from Brad Kutner at Radio IQ and WVTF on proposed changes to Virginia’s food-to-alcohol sales ratio, as well as conversations with people connected to the restaurant and hospitality industry. Virginia’s liquor...

What This Year Really Looked Like for Virginia Farmers

2025 has been a tough year for farming across the country, and from the outside looking in, it’s hard to tell what’s actually happening versus what’s being spun. So instead of guessing about beef prices or egg shortages, it made sense to ask someone dealing with these...

Richmond New Year’s Eve 2025-2026! The Ultimate Rundown

Richmond has its own way of ringing in the New Year. A little backward glance, a little chaos, and just enough polish to feel intentional. You can lean into loud live shows, dress up for something splashy, or keep it simple with a solid drink and good company. However...

How a New Richmonder is Fostering Community Through Tiramisu

Editor’s note: Since this story was originally written, Alex Na hosted another free tiramisu drop over the weekend, continuing to build a following around his community dessert project. This feature was submitted by Jordan Smith, a journalism student at the Richard T....

CONEX and the Strange New Gravity of Carver

The Carver neighborhood sits tucked between the highway and the downtown sprawl, close enough to reach everything and overlooked long enough to feel like its own island. So when CONEX appeared there a few weeks ago, rising out of a sunken concrete pit built from cargo...