The Death of Ipanema, or Richmond Shrugs Again

by | Feb 26, 2025 | COMMUNITY, CULTURE, DOWNTOWN RVA, EAT DRINK, NEWS, SMALL BUSINESS

Ipanema is gone. You probably saw it on Reddit, sandwiched between a blurry photo of a pothole and a debate about whether the city’s latest apartment complex looks more like a dentist’s office or a minimum-security prison.

The regulars lamented. The former regulars nodded knowingly. A few people squinted and asked, Wait, that place was still open?

An Underground That’s Now Just Under

Once upon a time, Ipanema was the kind of place that made Richmond feel like a city where something was happening, even if you weren’t entirely sure what. A basement bar, tucked away under Grace Street, where everyone looked vaguely familiar but no one could quite remember each other’s names. The drinks were cheap, the vegetarian food was good enough to make carnivores rethink their life choices, and it was perfectly positioned in the heart of what used to be an indie nightlife circuit.

Strange Matter. Cous Cous. Ipanema. A perfect little Bermuda Triangle of dimly lit rooms, sweaty band tees, and conversations about a zine you’d never read or a band you were supposed to pretend you knew. Throw in Empire and The Nile on the other end of Grace Street, and you had a whole ecosystem.

Then, as always, things changed.

The Usual Story

It started with a sale. The original owner, Kendra Feather, moved on, and Ipanema became one of those places that was technically still there, but not there there. The menu got smaller. The service got slower. One unfortunate soul noticed the fruit flies and decided they had finally seen enough.

No dramatic implosion, no scandal. Just a slow fade-out, the kind where you don’t realize a place is gone until you walk by one day and see the lights off.

And now, the doors are closed for good.

Richmond Shrugs

If you’ve been paying attention, this shouldn’t surprise you. Strange Matter? Gone. Cous Cous? A memory. The Richmond that existed in the spaces between those places—that Richmond—is disappearing.

New places will open. They always do. The cocktails will be $15, the décor will lean industrial chic, and the playlists will be carefully curated to feel effortless. It’ll be fine.

But places like Ipanema weren’t about being fine. They were about being just a little too dark, a little too cramped, a little too weird. The kind of place where you sat too close to someone and ended up in a two-hour conversation you never planned on having. The kind of place where, for a moment, Richmond felt like something special.

And now, it’s gone.

Photo by Jody Adams


Support Richmond Independent Media Like RVA Magazine
In a world where big corporations and wealthy individuals shape much of the media landscape, RVA Magazine remains fiercely independent, amplifying the voices of Richmond’s artists, musicians, and community. Since 2005, we’ve been dedicated to authentic, grassroots storytelling that highlights the people and culture shaping our city.

We can’t do this without you. A small donation, as little as $2, – one-time or recurring – helps us continue to produce honest, local coverage free from outside influence. Your support keeps us going and keeps RVA’s creative spirit alive. Every dollar makes a difference. Thank you for standing with independent media. DONATE HERE

Salty Oldman

Salty Oldman

A veteran writer from Richmond who’s seen it all. Don’t take what I write too seriously—I certainly don’t.




more in eat drink

February 28 Economic Blackout: What You Need to Know

Starting tonight at midnight, Americans are being asked to do something that might feel unnatural in a culture built on convenience and consumption: stop spending. For one day, The People’s Union USA is calling for a nationwide economic...

Richmond New Year’s Eve 2024-2025! The Ultimate Rundown

Richmond does New Year’s Eve like only it can—mixing a love for nostalgia with a flair for the unexpected. Whether you’re chasing live music, glamorous parties, or low-key drinks, RVA delivers with gritty charm and a shot of elegance. Here’s everything you need to...

Brave Captain! A Resurrection For Oregon Hill

The latest addition to Richmond's food and bar scene, Brave Captain, will officially open next week on the edge of Oregon Hill and the VCU campus. Co-owners Herbie Abernethy (read our interview HERE) and Josh Novicki — already known for popular Richmond spots Cobra...

Community Rallies to Support Sub Rosa Bakery Following Fire

Sub Rosa Bakery, a cornerstone of Richmond’s Church Hill neighborhood, is closed indefinitely after a fire early last Sunday morning caused severe roof damage. The community has quickly mobilized to support the bakery’s recovery. A GoFundMe campaign launched shortly...

Get Lit (Literally)! Richmond’s Best Holiday-Themed Bars

The holidays have crash-landed in Richmond, and they didn’t even wait for the turkey to hit the table. We’ve already tipped you off on the best dive bars to soak up some holiday spirit, but now it’s time to raise the stakes. Here’s where Richmond’s upscale spots pull...

Drinksgiving 2024 Survival Guide! Richmond’s Most Iconic Dive Bars

Here we are again Richmond. The city that never hesitates to embrace its vices gears up for Drinksgiving, that sacred Wednesday night before Thanksgiving. It’s a carnival of cheap drinks, questionable decisions, and the bittersweet anticipation of family drama. For...