Richmond Folk Festival gets its own canned beer, pick it up today

by | Sep 23, 2016 | EAT DRINK

The Richmond Folk Festival is RVA’s biggest, most diverse, and most cherished event. Each year it offers a packed lineup of different musical and other performing acts from bluegrass, to beatboxing, to Cajun, to gospel, and last year the festival attracted more than 200,000 people. And as of today, it just got even better.

The Richmond Folk Festival is RVA’s biggest, most diverse, and most cherished event. Each year it offers a packed lineup of different musical and other performing acts from bluegrass, to beatboxing, to Cajun, to gospel, and last year the festival attracted more than 200,000 people. And as of today, it just got even better.

The Richmond Folk Festival partnered with Charlottesville’s Champion Brewing to can its own beer for this year’s event, called FestivALE, a Oktoberfest–style Märzen ale which craft beer lovers will be able to buy in stores ahead of the event.

The Richmond Folk Festival has put up a craft beer tent serving up all kinds brews for the craft beer lovers out there for a long time, and for the past two years it’s served Wild Wolf’s Folktoberfest ale to much success.

“Having our own beer was a dream come true…but being able to pick up a six-pack of our very own beer is incredibly sweet,” said Lisa Sims, Interim Executive Director, Venture Richmond. “We’d like to think everyone knows about the Folk Festival, but we know they don’t. Hopefully this will open up the Festival to an entirely new audience. Plus, it’s delicious and the can is gorgeous!”

You can check out video from Champion Brewing, who plans to open up a location in Richmond, of the ale being canned below:

Folk FestivALE, whose logo was designed by local designer Page Hayes, will be on shelves today, Sept 23.

You can pick up FestivALE at the following restaurants and retailers:

Saison
Acacia
Pasture
Comfort
Wegmans – Midlothian – Short Pump
The Wink
Once Upon a Vine South
Once Upon a Vine North
Rittenhouse (Carytown/Short Pump/Ironbridge Rd.)
Corks and Kegs
Whole Foods

FestivALE also will be on draft at the Richmond Folk Festival which takes place Oct 7-9 on Brown’s Island.

Amy David

Amy David

Amy David was the Web Editor for RVAMag.com from May 2015 until September 2018. She covered craft beer, food, music, art and more. She's been a journalist since 2010 and attended Radford University. She enjoys dogs, beer, tacos, and Bob's Burgers references.




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