Framers For Good buddy up with Central VA Food Bank

by | Oct 15, 2009 | COMMUNITY

Local Picture Framers join to Frame For Good

Local Picture Framers join to Frame For Good

RICHMOND, VIRGINIA (October 5, 2009) – Metro Richmond, VA framers have joined together to Frame For Good. This collaboration is resulting in a “Will Frame for Food” food drive for the Central Virginia Food Bank during the month of October and coincides with Tru Vue® ‘s Museum Glass Feeds America sweepstakes promotion. These efforts are all designed to allow area professional picture framers to make a difference on behalf of the Central Virginians now struggling with hunger.

Doing good is contagious…..

The idea of local professional frame shops working together came to Mary Fender, president of Frame Nation LLC in Richmond, VA, after receiving the August 2009 email regarding the Tru Vue Museum Glass Feeds America promotion. After viewing the video Tru Vue produced and seeing the in-store collateral, creating the Frame For Good network seemed like a logical progression according to Fender.

“I was very impressed with the fact that for every entry, $5 went to Feeding Add to that, the thought process and the resulting campaign Tru Vue created for this promotional sweepstakes, it made me want to get more local framers involved in it as well as create an ongoing organized effort to benefit more charities in the future.“

Mission of Frame For Good

Frame For Good brings independently owned professional custom frame retailers together to benefit worthy causes.
Working as a group, the Frame for Good network of custom frame shops, makes a greater impact and larger total contribution to charity, thereby, benefiting our local communities more substantially than acting alone.

Many custom frame shops are true Mom & Pop businesses with fewer than five employees, so often, large charity donation and involvement is unrealistic. Frame For Good is an ideal avenue for local framers to work together for the greater good of the communities in which they live and work.

A fitting title for the first framer collaboration is “Will Frame for Food”, and the charity is local Feeding America affiliate, the Central Virginia Foodbank (CVFB.) Nine metro Richmond area professional frame shops are drop-off sites for food/fund donations, and the shops are also providing money saving incentives in a hope to increase the amount of food collected during the National Art & Framing month of October. See below for a list of participating shops and for specific incentive details. This time of year is an ideal time for the drive as the holidays will soon be upon us and the CVFB is in great need of resources to feed people in need across the region.

In the year to come, Fender hopes the Frame For Good collaboration will grow to include independently owned professional custom frame retailers from all over the United States and benefit more charitable organizations. Talks are already underway with a group in Baltimore, MD. Sponsorship by picture frame industry suppliers will also be on the agenda in 2010.

2009 Participating Frame For Good retailers and contact info

Beveled Edge Framing – Steve Price Chester Village Framing – Joan Burch
10811 W Broad St, Glen Allen – 4519 Lee St, Chester, VA
(804)747-7385 (804) 796-6992

Complete Picture – Susan Ash FASTFRAME – Linda Cozad
3835 Old Buckingham Rd, Powhatan 11415 Midlothian Tnpk. Richmond
(804) 598-6969 (804) 794-4935

Frame-Art Gallery Ltd – Sheri Cox Frame of Mind – Inga Labuschagne
1321 E Nine Mile Rd, Highland Springs, VA 4818 Grove Ave, Richmond, VA
(804) 737-7334 (804) 359-0060

Frame Nation – Mary Fender Frame Warehouse – Brian Gearing
11 South 15th Street, Richmond, VA 5709 W. Broad St. Richmond, VA
(804) 643-7263 (804) 747-8636

Sanders Framing – Jerri Sanders
12200 Bermuda Crossroad Ln, Chester, VA
(804) 748-6111

About Central Virginia Food Bank

The Central Virginia Foodbank, a FeedMore organization, fights hunger in our region by providing food and grocery products to an extensive network of partner agencies who serve our most vulnerable neighbors. The Foodbank also prepares and delivers hot, healthy meals to at-risk children in summer/afterschool programs and backpacks filled with weekend meal items for school children in need. These programs feed thousands of people in 31 counties and 5 cities in Central Virginia. For more information, call 521-2500 or visit

Matt Ringer

Matt Ringer

A meat popsicle.

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